Competitive Advantage of First Mover and Late Mover Strategies
Nowadays due to technology advancement, the way of how businesses were conducted has evolved to be more globally attributed and dependable to technological innovation aids. Furthermore, technology could help a firm to be sustained by having competitive advantage, and this especially true in the situation of where firm had the strong dependency towards technology innovation. Technology had becomes more important to specific firm or business when it has the ability to significantly affect their competitive advantage or industry structure. Thus, it is important for firms to choose and execute their strategy systematically to stay competitive and sustainable in the market. There are 3 ways of how first-mover could achieve their advantages. The first sources of how first-mover competitive advantage could be triggered are (i) technological leadership, (ii) preemption of assets, and (iii) buyer switching cost. Technological leadership will benefit first-mover in term of leadership in innovation, which ensure the sustainability Continue reading