What Pricing Policy should a Global Company Pursue?

Viewed broadly, there are three alternative positions a company can take toward worldwide pricing. 1. Extension/Ethnocentric The first can be called an extension/ethnocentric pricing policy. This policy requires that the price of an item be the same around the world and that the importer absorbs freight and import duties. This approach has the advantage of extreme simplicity because no information on competitive or market conditions is required for implementation. The disadvantage of this approach is directly tied to its simplicity. Extension pricing does not respond to the competitive and market conditions of each national market and, therefore, does not maximize the company’s profits in each national market. 2. Adaptation/Polycentric The second pricing policy can be termed adaptation/polycentric. This policy permits subsidiary or affiliate managers to establish whatever price they feel is most desirable in their circumstances. Under such an approach, there is no control or fixed requirement that prices be Continue reading

Literature Review about E-Banking In India

Introduction E-banking in today’s scenario is a very dynamic concept. It is a kind of self service technology (Dixit & Datta,2010). Competition is the pushing force for the introduction of e-banking. (Ziqi Liao and Michael Tow Cheung, 2003) .E-banking is delivery of new and traditional banking products and services straight to customers using electronic, interactive communication channels using computers. At a fundamental point, E-banking means setting up of a web page by a bank to provide information about its products and services their features, advantages, disadvantages, prices , duration and other details. On the other hand, at an advanced level, it refers to providing facilities such as accessing accounts, transferring funds, and buying financial products or services online, Making payments et which is known as “transactional” E- banking (Sathye, 1999). E-banking includes the systems that enable financial institutions, customers, individuals or businesses whether small or big or medium scale to Continue reading

Different Types of Pricing Objectives

The task of the marketing manager is to decide the objectives of pricing before he determines the price itself. Pricing objectives provide guidance to decision makers in formulating price policies, planning pricing strategies and setting actual prices. The most important objective of the companies is to have maximum profits. Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target market’s evaluation of price, evaluating competitors’ prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount or percentage to the cost of the product. Cost-plus pricing is adding a specified dollar amount or percentage to the seller’s cost. Markup pricing is adding to Continue reading

Relationship Between Customer Satisfaction and Loyalty

Customer loyalty is an emotional rather than a rational thing. It is typically based on customer interest in maintaining a relationship with one organization. Often, customer interest is created and maintained through one or more positive experiences which lead to a relationship. Relationship is built on trust the most important thing to remember about trust is that without it, one have no relationship. This applies to all human situations, not just the customer service environment, for customers to continue long business with one and ones organization, trust has to be earned, and it does not happen overnight. Only through continued positive efforts on the part of everyone in organization can anyone demonstrate to customers that one can be worthy of their trust and thereby positively affect customer retention. Through actions and deeds, one must deliver quality products, services, and information that satisfy the needs of one’s customers. Even when one Continue reading

Trading Procedure at Stock Exchanges

The trading procedure at stock exchanges can be complex, and the specific procedures can vary depending on the exchange and the types of securities being traded. However, in general, the trading procedure at stock exchanges involves several key steps, including market opening, order placement, order matching, trade confirmation, and trade settlement. Market Opening: The stock exchange’s market opening is typically announced, and trading begins at the designated time. The exact time of the market opening may vary depending on the exchange, but it is typically during normal business hours. The opening is often signaled by a bell or other announcement, and traders begin placing orders to buy or sell securities. Order Placement: Traders place orders to buy or sell securities through their brokers. Orders can be placed using various methods, including phone, electronic trading platforms, or directly on the exchange floor. These orders are typically accompanied by specific instructions regarding Continue reading

Basis Rate Swaps

A fast developing area in the international swap markets is the basis rate swap. The structure of the basis rate swaps is the same as the straight interest rate swaps, with the exception that floating interest calculated on one basis is exchanged for floating interest calculated on a different basis. The forerunner of this type of swap was the US Dollar Prime Rate LIBOR swap. However, an even larger market has developed for the exchange of 1 month US Dollar LIBOR for 6 month US Dollar LIBOR and more recently US Dollar LIBOR for US Dollar commercial paper at much finer rates than those available on the foreign exchange market. The availability of the basis rate swaps market provides an excellent method for entities to arbitrage spreads between different floating rate funding sources. More importantly, it provides a discreet and most efficient method for European entities in particular to stimulate Continue reading