Meaning of Financial Intermediaries

With advances in computer technology, one can transfer money instantly, anywhere in the word, you can trade your funds across major stock exchanges online, you can use your credit card across the globe and so on. Lending and borrowing of money is made simple by financial institutions called financial intermediaries. Financial intermediaries such commercial banks, credit unions and brokerage funds carryout these transactions on your behalf. A financial intermediary is a financial institution that borrows from savers and lend to individuals or firms that need resources for investment. The investments made by financial intermediaries can be in loan and/or securities. Basic role of financial intermediaries is transforming financial assets that are less desirable for a large part of the public into other financial asset, which is preferred more by the public. This transformation involves at least four economical functions: providing maturity intermediation, risk reduction via diversifications, reducing the costs of Continue reading

The Strategic Position and Action Evaluation Matrix (SPACE)

Strategic Position and Action Evaluation Matrix  (SPACE) is “an approach to  hammer out an appropriate strategic posture for a firm and its individual  business.”  SPACE is an analysis of the following four dimensions in as in a two-dimensional  portfolio analysis and involves a consideration of: Company’s competitive advantage Company’s financial strength Industry strength Environmental stability Various factors are evaluated for determining each of the dimensions  and they are summarized below: Dimensions Factors Evaluated Company’s competitive advantage Market Share Product Quality Product life cycle Product Replacement cycle Customer Loyalty Competitor’s Capacity Utilization Technological knowhow Vertical integration Company’s Financial Strength Return on investment Leverage liquidity Capital Required/Available Cash Flow Ease of exit from market Risk involved in business Industry Strength Growth potential Profit potential Financial Stability Technological know how Resource utilization Capital intensity Ease of entry into market Productivity Capacity Utilization Environmental Stability Technological charges Rate if inflation Demand variability Prices of Continue reading

Major Benefits of Branding

Branding is undertaken to help support sales and revenue generation; stimulating initial sales and then retain sales. By creating a strong brand name with the associations identified above in terms of brand identity, the consumers perceptions may be influenced which potential to impact on the purchase decision. When a consumer makes a purchase, they will traverse the purchase process model, usually defined as occurring in five stages; need/desire recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Branding has the potential to impact across all of these stages, potentially influencing the process in favor of that particular brand. Strong brands have the potential to stimulate the perception of a need or a desire; as seen with Coca-Cola and the sound of the bottle opening included in the advertisements, often accompanied by images of an apparently refreshing drink, seeking to stimulate thirst. Apple have also been good at Continue reading

Understanding the Body Language

Body language is an important part of communication, which, according to at least one study, constitutes around 55% of what we are communicating. If you wish to communicate well, then it makes sense to understand how you can (and can’t) use your body to say what you mean. A significant cluster of body movements is used to signal aggression. This is actually quite useful as it is seldom a good idea to get into a fight, even for powerful people. Fighting can hurt you, even though you are pretty certain you will win. In addition, with adults, fighting is often socially unacceptable and aggression through words and body language is all that may ever happen. 1. Threat Facial signals: Much aggression can be shown in the face, from disapproving frowns and pursed lips to sneers and full snarls. The eyes can be used to stare and hold the gaze for Continue reading

Pricing of Industrial Products

The industrial marketers should understand the various aspects of the  pricing, since pricing is the most critical part of industrial marketing strategy.  Different strategies such as market segmentation strategy, product strategy, and  promotion strategy are related to pricing strategy. In order to achieve the dual  objective such as to meet the company objective and satisfy the market needs,  the industrial marketer has to integrate the various strategies.  When the members of buying committee of a buying firm, purchase a particular  industrial product, they are buying a given level of technical service, product  quality, and delivery reliability. The other elements such as the reputation of the  supplier, friendship, a feeling of security and other personal benefits flowing  from the buyer-seller relationship are also important. The bundle of attributes expecting by the buying committee  are fall under three categories. (1) Product specific attributes (2) Company  related attributes and (3) Sales personal related Continue reading

Establishing a Grievance Procedure in Workplace

Every employee has certain expectations which he thinks must be fulfilled by the organization he is working for. When the organization fails to do this, he develops a feeling of discontent or dissatisfaction. When an employee feels that something is unfair in the organization, he is said to have a grievance. In the Industrial Relations language, Grievance is defined as anything which irritates or tends to make work conditions unsatisfactory and thereby harbors a discontent or dissatisfaction arising anything connected with the company that an employee thinks, believes or even feels, unfair, unjust. In this sense many of the controversial issues in Industrial Organizations may be said to arise as a result of incept or ill-advised handling or neglect of grievances which individually may appear trivial but collectively may become explosive. The following principles should be observed while laying down a grievance procedure in organizations: A grievance should be dealt Continue reading