What is Social Marketing?

Nowadays, social marketing is very common in lots of places, for example government agencies, private nonprofit organizations, private for-profit firms and universities. However, many people don’t know what does social marketing is and how it differs from similar fields such as communications and behavior mobilization, it is being confused with generic marketing like ‘societal marketing’ and ‘socially responsible marketing’. There are some practitioners are doing social advertising but they think they are doing social marketing. Social marketing is to understand how to influence people’s behavior in a good way and make better standard of living for human, so it is necessarily to make all these marketing concept clear and to understand them more deeply. To discuss the concept of social marketing, we first have to know the definition of it. Social marketing is defined as the design, implementation and control of programs calculated to influence the acceptability of social ideas Continue reading

Scalable Reporting Definition, Benefits, and Best Practices

Often, the ever-changing dynamic world of business prompts businesses to adapt and overcome various challenges. One such emerging and indispensable tool in the modern business world is scalable reporting. In this article, we will delve deep into understanding what scalable reporting is, defining its scalability, and its benefits, and looking at some case studies. Furthermore, we will provide a discussion of the best practices for implementing scalable reporting in your business. Follow this link to get a comprehensive scalable reporting definition. Keep reading to find out more about this key business strategy tool. Understanding Scalable Reporting Scalable reporting is an emerging data analytics tool that has seen widespread acceptance in several sectors. As businesses expand, so do their data analytics requirements. Scalable reporting allows organizations to respond to such expansive data needs effectively. The mechanism behind scalable reporting involves increasing data handling capability without compromising performance. This technology ensures businesses can analyze an Continue reading

The 10-P Framework of Global Strategic Management

The 10-P framework for globalization symbolizes the aspirations and needs of employees and organizations in the new competitive settings. It comes a long way from the initial impetus provided to the subject by Michael Porter in his book Competitive Strategy (1980), and goes beyond his purely industrial organization perspective. The framework operationalizes the 4-Diamonds for a nation’s competitive advantage of Porter. The 10-P framework integrates theory of strategic management and practice of business policy and provides a structure for the practicing manager to evaluate competitiveness at regular intervals. The 10-P framework explores a fine `fit’ between the soft and hard strategic choices. It seeks a self-motivated network of stakeholders who are able to self-actualize a high sense of satisfaction, self-worth, liberty and freedom in business organizational settings. True to the vision of a world-class organization, the central fulcrum in the framework is a PEOPLE-ORIENTATION – both inside and outside the Continue reading

The SCP Paradigm – Structure drives Conduct which drives Performance

The SCP paradigm assumes that the market structure determines the conduct of the organization. This conduct, in turn, is the determinant of market performance. Examples of market performance include efficiency, profitability and growth. The Structure Conduct Performance Framework seeks to establish that certain structures of the industry can lead to certain kinds of conduct or behavior which then leads to various types of economic performance. The SCP paradigm was developed through evaluation of empirical studies involving American industries. Theoretical models were not used to support the paradigm. The conclusion that was drawn from empirical studies was that market structure determined performance. This is caused by the belief that the laws of competition should not be based on behavioral models but rather on structural remedies. According to J.S. Bain who developed the paradigm in the 1950s, most industries became concentrated than necessary. In concentrated industries, there are high barriers to entry. Continue reading

Limitations of Enterprise Resource Planning (ERP) Systems

In today’s increasingly competitive world where the world is converging into a single market place, organizations are looking for ways to become globally competitive. Companies must be able to meet customer requirements in the shortest possible time faster than competition and this requires extensive production planning and close coordination between the company and it’s suppliers and customers. MRP (Materials Requirement Planning) was one of the most widely used systems for production planning but it’s main focus was only on managing the production requirements in an organization. MRP systems helped in time phase release of production orders and aggregating planning for material requirements. With time, companies realized that there needed to be an integration of all the functions in an organization and this lead to the development of ERP (Enterprise resource planning) systems. ERP is defined as an Enterprise wide system that facilitates integrated and real-time planning, production and customer response. Continue reading

Business Expansion – Reasons and Forms

Reasons for Business Expansion Growth is always essential for the existence of a business concern. A concern is bound to die if it does not try to expand its activities. There may be a number of reasons which are responsible for the expansion of business concern. Predominant reasons for expansion are economic but there may be some other reasons too. Following are the reasons for business expansion. Existence: The existence of the concern depends upon its ability to expand. In a competitive world only the fittest survives. The firm need to control its costs and improve its efficiency so that it may be achieved if the activities of the firm are expansion is essential for the existence of the firm otherwise it may result into failure and may be out of business. Advantages of large scale: A large scale business enjoys a number of economics in production, finance, marketing and Continue reading