Blockchain Technology – Features, Types and Benefits

A Short History of the Blockchain Technology When an unknown scientist under the pseudonym Satoshi Nakamoto published his white paper about Bitcoin – a “purely peer-to-peer version of electronic cash”– in 2008, it was not the cryptocurrency itself but its underlying mechanism, known today as the blockchain, that was considered revolutionary.  But overall awareness of the blockchain technology remained rather limited, as Bitcoin itself was not yet widely known. Starting in the year 2012, increasing activity surrounding Bitcoin could be observed, as the cryptocurrency’s market capitalization grew and start-ups in the field of payments and coin wallets started to emerge. But still, Bitcoin and the underlying blockchain remained subject to a general scepticism, being associated mainly with the financing of rather sketchy online activities and other misconceptions. Nonetheless, by the year 2014, over 80 uses of blockchains had been reported. Slowly, the initial scepticism gave way to the increasing efforts of Continue reading

Levels of Planned Organizational Change

A planned change is a change planned by the organisation, it does not  happen by itself. It is affected by the organisation with the purpose of achieving  something that might otherwise by unattainable or attainable with great  difficulty. Through planned change, an organisation can achieve its goals  rapidly. The basic reasons for planned change are: To improve the means for satisfying economic needs of members. To increase profitability. To promote human work for human beings. To contribute to individual satisfaction and social well being. Levels of Planned Organizational Change Planned organizational change is normally targeted at improving  effectiveness at one or more of four different levels : human resources,  functional resources, technological capabilities, and organizational capabilities. 1. Human Resources Human resources are an organization’s most important  asset. Ultimately, an organization’s distinctive competencies lie in the skills and  abilities of its employees. Because these skills and abilities give an organization  a Continue reading

What is Customer Retention?

The customer retention is one of the approaches based on consumer behavior. It helps company to retain the customers, not even current customer but also attracts new customers and potential customers in domestic market and around the world. This approach helps customers from action to reaction in order to keep contact with them. Those marketers who recognize the important of customer retention will push as much emphasis to create or strengthen brand loyalty. The improvement of customer satisfaction and customer retention come from variety of activities available to the company. The gain in customer retention comes from improvements of service quality, customer complaint handling and service feature. Caring for existing customers used to be second to attracting new customers. Within a company, there is always a need of the salesperson who acquires the new customer as well as a salesperson that take care old customers. Nowadays, most of companies prioritize Continue reading

Using Buzz Groups and Syndicates in Training Programmes

Buzz Groups A buzz group can allow an individual to retain anonymity in the group, since the spokesman of the buzz group will express the view of group instead of individual. However an individual can also express a personal view if he/she wishes do so. There can be use of the buzz group method with as few as six, sending into two buzz groups of three people. This approach was used following the first activity of a training programme   in which it is necessary to encourage the participants to involve themselves in open discussion at an early stage. During the full group discussion that followed, comments were made on group and individual performance that would have been much less early if the full group had entered discussion immediately after the activity. In fact, the immediate full group discussion approach had been the norm until that particular course and buzz Continue reading

What is Investment ? – Concept, Definition and Features

Concept of  Investment   Man, it is said, lives on hope. But, hope is only a necessary condition for life, but not sufficient. There are many other materialistic things that he needs – food, clothing, shelter, etc. And, like his hope, his needs too keep changing through his life. To make things more uncertain, his ability to fulfill the needs too changes significantly. When his current ability (current income) to fulfill his needs exceeds his current needs (current expenditure), he saves the excess. The savings may be buried in the backyard, or hidden under a mattress. Or, he may feel that it is better to give up the current possession of these savings for a future larger amount of money that can be used for consumption in future. In contrast to the above situation, if the amount available for current consumption is less than the current needs, he has to Continue reading

Porter’s Five Forces Analysis of Microsoft

Microsoft Corporation is the largest software company founded by Paul Allen and Bill Gate in 1975, the company controlled an overwhelming share of the personal computer operating system, cloud storage, office software suite, video game console Xbox, servers etc. Microsoft Company has intense pressure in the software competition over Google and Apple since they introduce operating system in both mobile device and PC. But still Microsoft conquer the market of operating system and software which resulting in more than 90% market share of operating system. Their vison is to create innovative technology that can be accessible to everyone. Therefore, to archive that vision, they decide to reduce the cost of software and service and make sure everyone can afford to use it. By doing so, they manage to lock-in their customer and influence the world to use more their products and service than others. Besides that, Microsoft trying to differentiate Continue reading