Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

What is Electronic Customer Relationship Management (eCRM)?

Information Technology has made a huge impact on how a business operates; thereby it is being seen as an important area of commerce which needs to be tapped. Despite the large scale investments in trying to automate a business entity, many businesses have failed to attract customers. The factors such as time frame of response, understanding customer needs and new ways to attract customers are making it difficult for the businesses to cope up with. Customers pose a key role in success of an e-business and it has called for extensive research in understanding the key areas of Customer Relationship Management (CRM) in the field of Information technology. Customer Relationship Management from the Information Technology perspective is called as Electronic Customer Relationship Management (eCRM). What is Customer Relationship Management (CRM)? In today’s market trend, customers are more educated, better informed, more technology aware and hence demanding more in the service Continue reading

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Ranking Method of Job Evaluation

Ranking Method  is the simplest form of job evaluation  method. The method involves ranking each job relative to all other jobs, usually  based on some overall factor like ‘job difficulty’. Each job as a whole is  compared with other and this comparison of jobs goes on until all the jobs have  been evaluated and ranked. All jobs are ranked in the order of their importance  from the simplest to the hardest or from the highest the lowest. The importance  of order of job is judged in terms of duties, responsibilities sand demands on the  job holder. The following steps are involved in ranking jobs. Obtain job information – The first step of ranking method of job evaluation is the job analysis. Job descriptions  for each job are prepared and these are the basis on which the rankings  are made. The job ranking method usually ranks jobs according to ‘the  whole Continue reading

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Social Aspects of International Advertising

When we consider International Advertising from the advertiser’s point of view, according to them the primary objective of advertisement is that the product or services which they are offering should be sold in the market. And in achieving the main objective of selling the product or services there are other profound consequences. Advertising puts an influence which is both persuasive and pervasive in nature. Through the selective reinforcement of certain language and values, and social goal, it acts as important force attitudes that underlie behavior not only in the market place, but also in all aspects of life. In an international marketing concern, advertising has an important social influence in a number of ways: many of the international advertising are designed to promote and introduce new products from one market to another. Often this results in sudden change in life-styles, behavior patterns of a society, stimulating for example the adoption Continue reading

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Case Study of Godrej: Brand that Went for a Makeover to Succeed

In 2008, the Rs 9,000-crore Godrej Group did something it has never done before: changed its brand identity. Flanked by daughter and executive director and president, marketing, Tanya Dubash, chairman of the Godrej Group Adi B Godrej, unveiled the group’s colourful new logo before the media and said, “With our new initiatives, we are targeting a growth of 25-30% annually. The purpose of the whole exercise is to make the Godrej brand relevant and contemporary. Tanya is the chief architect of the project.” Shedding its “frumpy old lady” image (chairman Adi Godrej admitted in a 2002 press meet that a Godrej as a brand has the image of “a frumpy old lady” and is looked upon as “an industrial brand”), the 111-year-old Godrej Group now sports a logo in bright colours-green, blue and ruby-a far cry from the staid look it has donned since the Group was founded at Lalbaug, Continue reading

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Exchange Rate Determination Models

Determination of the exchange rate is as simple as the determination of price of any commodity or product or service. Only thing, here the commodity itself is one currency, so price of one currency in terms of another is required. But the caveat is determination of price of any commodity/product/service is not that simple. The determinants of the exchange rate are too many to consider. Yet certain macro variables would capture the same. Flow models and asset models are used in exchange rate determination. These are explained below: 1. Flow Model The flow model of exchange rate determination simply is based on demand and supply of Forex. Demand for foreign exchange takes place whenever a country imports goods and services, people of a country undertake visits to other countries, citizens of a country remit money abroad and whatever purpose, business units set up foreign subsidiaries and so on. In all Continue reading

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Why Information Security is Needed?

Information Security is very important from day to day life to protect your Information online. Leaning how to protect yourself online can benefit you in many ways by keeping your identity form being stolen or your bank account being compromised. Everyday people are led into scams to take information to use it for their own cause. Also learning Information Security is easy to get into. There are many websites and articles to read on to learn about attacks and what to do in a situation. Also learning about privy on social media can help with noticing scams that hackers use on victims. So, it’s best for someone to take the time and learn about the importance of information security. At the current technology era, information is a critical asset and should thus be protected at all costs. Information security refers to preventing unauthorized access to data in a manner that Continue reading

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