Use of Propaganda in Advertising

Propaganda is a “systematic, widespread dissemination or promotion of particular ideas, doctrines, practices, etc. Some use it to cause or to damage an opposing one.” While it is true that many of the techniques associated with propaganda are also used in the practice of advertising or public relations, the term propaganda is usually applied to efforts to promote a particular political viewpoint. Additionally, propaganda can be used to promote specific religious views. Furthermore, companies use propaganda to persuade consumers into buying their product, and, sadly, misinformation is found all around people in magazines, on television, on billboards, and in movies. Subconsciously, people let the use of propaganda influence their decision to purchase items that they often would not buy. Advertisers lean heavily on propaganda to sell products, whether the “products” are a brand of toothpaste, a candidate for office, or a particular political viewpoint. Although propaganda may seem relevant only Continue reading

Differences Between Profit and Non Profit Organizations

A profit organization is a social arrangement which pursues collective goals, controls its own performance, and has a boundary separating it from its environment.  Profit organization is a business which has a primary goal of making profit and a proposed goal such as helping the environment. An organization is defined by the elements that are part of it its  communication, its autonomy, and its rules of action compared to outside events. A non profit organization is a group organized for purposes other than generating profit and in which no part of the organization’s income is distributed to its members, directors, or officers. Non profit corporations are often termed “non-stock corporations.” They can take the form of a  corporation, an  individual enterprise  (for example, individual charitable contributions),  unincorporated association,  partnership,  foundation  (distinguished by its endowment by a founder, it takes the form of a trusteeship), or  condominium  (joint ownership of common Continue reading

Leasing – Concept, Definition, History and Development

Leasing as financial service is a contractual agreement where the owner (lessor) of equipment transfers the right to use the equipment to the user (lessee) for an agreed period of time in return for a rental. At the end of the lease period the asset reverts back to the lessor unless there is a provision for the renewal of the contract or there is a provision for the transfers of ownership to the lessee. If there is any such provision for transfer of ownership, the deal is treated as hire purchase. Therefore, a lease could be generally defined as – “A contract where a party being the owner (lessor) of an asset (leased asset) provides the asset for use by the lessee at a consideration (rentals), either fixed or dependent on any variables, for a certain period (lease period), either fixed or flexible, with an understanding that at the end Continue reading

Case Study: Euro Disney Failure – Failed Americanism?

Many of Businesses in America make detailed assumptions about the potential of expand their business to other countries and structural models of organizing which can be easily failed to consider the cultural differences. One of the examples of the outcome to intercultural business is Disney Corporation’s European venture. Due to lack of cultural information of France as well as Europe, further on their inability to forecast problems, Disney acquired a huge debt. False assumptions led to a great loss of time, money and even reputation for corporation itself. Instead of analyzing and learning from its potential visitors, Disney chose to make assumptions about the preference of Europeans, which turned out that most of those assumptions were wrong. Euro Disney Disaster Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, “It’s Continue reading

Universal Banking In India

RBI states: “The emerging scenario in the Indian banking system points to the likelihood of the provision of multifarious financial services under one roof. This will present opportunities to banks to explore territories in the field of credit/debit cards, mortgage financing, infrastructure lending, asset securitisation, leasing and factoring. At the same time it will throw challenges in the form of increased competition and place strain on the profit margins of banks” The evolving scenario in the Indian banking system points to the emergence of universal banking. The traditional working capital financing is no longer the banks major lending area while FIs are no longer dominant in term lending. The motive of universal banking is to fulfill all the financial needs of the customer under one roof. The leaders in the financial sector will be aiming to become a one-stop financial shop. In recent times, ICICI group has expressed their aim Continue reading

Change Agents in Organizational Change

Organizations and their managers must recognize that change, in itself, is  not necessarily a problem. The problem often lies in an inability to effectively  manage change : not only can the adopted process be wrong, but also the  conceptual framework may lack vision and understanding. Why is this the case?  Possibly, and many practicing managers would concur, the problem may be  traced to the managers’ growing inability to approximately develop and  reinforce their role and purpose within complex, dynamic and challenging  organizations. Change is now a way of life; organizations, and more importantly  their managers, must recognize the need to adopt strategic approaches when  facing transformation situations. Throughout the 1980s and 1990s organizations,  both national and international, strived to develop sustainable advantage in both  volatile and competitive operating environments. Those that have survived,  and/or developed, have often found that the creative and market driven  management of their human resources can Continue reading