Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Advertising Creativity – The Role of Creativity in Advertising

The creative part of advertising involves the process of selecting and presenting the messages. The business of conceiving, writing, designing and producing these messages is called advertising creativity  and the key wordsmith is called a copywriter or copy chief or copy supervisor. The success of advertising depends to a great extent on the quality of the message or copy of advertisement rather than the money spent on advertising. The conventional theory of advertising includes the concept of AIDA (Attention, Interest, Desire and Action). Most of the advertisers believe that the message in advertisement copy must attract the attention and interest of the consumer if buying is to result. But they forget that only good advertisement copy or good message can attract the attention and interest of the receiver until and unless the much advertise product attributes have a strong impact on consumers. The consumers come to know the existence of Continue reading

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The Focus of Business Process Reengineering (BPR) on the Current Issues in Business

The existing system in the organization is totally reexamined and radically modified for incorporating the latest technology. This process of change for the betterment of the organization is called as Business process reengineering. With Business process being reengineered, the organizations have to change the workflow and business procedures for efficiency in the organization. Latest software are used and accordingly the business procedures are modified, so that documents are worked upon more easily and efficiently. This is called as workflow management. Business process reengineering is a major innovation changing the way organizations conduct their business. Such changes are often necessary for profitability or even survival. BPR is employed when major IT projects such as ERP are undertaken. Reengineering involves changes in structure, organizational culture and processes. Many concepts of BPR changes organizational structure. Team based organization, mass customization, empowerment and telecommuting are some of the examples. The support system in any Continue reading

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Business Turnaround Strategies

When a firm has experienced a serious decline in its market position, it is a candidate to mount an all-out effort to turn the firm around and improve its market position. Use of a turnaround strategy appears to be most appropriate when the firm’s decline is caused by internal actions such as improper strategy selection or poor implementation and execution of a workable. If the analysis indicates the firm’s present strategy is appropriate, then the problem is poor implementation. If the analysis indicates the firm’s present strategy is inappropriate, then the problem is improper strategy selection. Turnaround strategies attempt to revitalize businesses in a slump. They involve a combination of cost-cutting measures and revenue-enhancing strategies. Before a firm elects a turnaround strategy, two questions should be asked: Does the firm have the capabilities to earn an acceptable level of profits in the future? Will the firm’s value after a successful Continue reading

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Case Study of Apple: Competitive Advantage Through Innovation

Apple Inc. is an American consumer electronic company which designs, develops manufactures and supports the well-known hardware products such as Macintosh computers, the iPod, the iPhone and the iPad. Most of Apple’s products seem to be a trigger of revolution in electronic market and this reason contribute Apple as a market leader. The main strategy to run its business is not only creating new innovation product but also incremental improvement. The strength of Apple is “think different”. With innovative ideas and aesthetic designs, Apple has changed how people listen to music and communicate. One of the success products of Apple is iPhone which is a revolutionary device. It combined the feature of music device (iPod) and mobile phone technology with the key feature on this product that is “multi-touch” and “multi-tasking” on the graphic user interface. The phone supports a camera, a multimedia player, a blue tooth, web browsing and Continue reading

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Brand Building Process – Process of Building a Brand

The art of marketing is largely art of brand building. When something is not a brand, it will probably be viewed as a commodity. Then price is the thing that counts. When price is the only thing that counts then the low cost producer wins. But just having a brand is not enough. What does the brand name mean? What associations, performances and expectations does it evoke? What degree of preferences does it create? 1. Choosing a Brand Name A brand name first must be chosen then its various meanings and promises must be built up through brand identity work. In choosing a brand name, it must be consistent with the value positioning of the brand. In naming a product or service the company may face many possibilities: it could choose name of the person (Honda, Calvin Klein), location (American airlines), quality (Safety stores, Healthy choice), or an artificial name Continue reading

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Case Study of Air Asia: Information Technology Implementation for Business Success

Information Technology (IT) is one of the major enablers of AirAsia’s successful low cost business model. AirAsia had demonstrated the strategic value of information and communications technology (ICT) in improving competitiveness with a very high majority of its passengers making their bookings online. AirAsia was also the world’s first airline to allow SMS (short messaging service) booking and payment of airline tickets. In 2003, AirAsia proud to be the first airline in the world to offer flight booking and payment via Short Messaging Service (SMS) and make their guests flight booking anytime and from anywhere 24 hours and 7 days a week. Apart from making a Flight Booking, AirAsia guests can also make enquiry on lowest fare, departure or arrival information and city codes. All this is available at a normal cost of RM0.15 cents per SMS and without any additional charges. AirAsia guests can also register to be the Continue reading

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