Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study of Apple: Competitive Advantage Through Innovation

Apple Inc. is an American consumer electronic company which designs, develops manufactures and supports the well-known hardware products such as Macintosh computers, the iPod, the iPhone and the iPad. Most of Apple’s products seem to be a trigger of revolution in electronic market and this reason contribute Apple as a market leader. The main strategy to run its business is not only creating new innovation product but also incremental improvement. The strength of Apple is “think different”. With innovative ideas and aesthetic designs, Apple has changed how people listen to music and communicate. One of the success products of Apple is iPhone which is a revolutionary device. It combined the feature of music device (iPod) and mobile phone technology with the key feature on this product that is “multi-touch” and “multi-tasking” on the graphic user interface. The phone supports a camera, a multimedia player, a blue tooth, web browsing and Continue reading

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Brand Building Process – Process of Building a Brand

The art of marketing is largely art of brand building. When something is not a brand, it will probably be viewed as a commodity. Then price is the thing that counts. When price is the only thing that counts then the low cost producer wins. But just having a brand is not enough. What does the brand name mean? What associations, performances and expectations does it evoke? What degree of preferences does it create? 1. Choosing a Brand Name A brand name first must be chosen then its various meanings and promises must be built up through brand identity work. In choosing a brand name, it must be consistent with the value positioning of the brand. In naming a product or service the company may face many possibilities: it could choose name of the person (Honda, Calvin Klein), location (American airlines), quality (Safety stores, Healthy choice), or an artificial name Continue reading

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Case Study of Air Asia: Information Technology Implementation for Business Success

Information Technology (IT) is one of the major enablers of AirAsia’s successful low cost business model. AirAsia had demonstrated the strategic value of information and communications technology (ICT) in improving competitiveness with a very high majority of its passengers making their bookings online. AirAsia was also the world’s first airline to allow SMS (short messaging service) booking and payment of airline tickets. In 2003, AirAsia proud to be the first airline in the world to offer flight booking and payment via Short Messaging Service (SMS) and make their guests flight booking anytime and from anywhere 24 hours and 7 days a week. Apart from making a Flight Booking, AirAsia guests can also make enquiry on lowest fare, departure or arrival information and city codes. All this is available at a normal cost of RM0.15 cents per SMS and without any additional charges. AirAsia guests can also register to be the Continue reading

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Improving Quality of Work Life

Quality of work life improvement refers to any activity for greater organizational effectiveness through the enhancement of human dignity and growth process through which the work force of the organization learn how to work together for betterment to determine for themselves what actions, changes and improvements are desirable and workable. What work force feels about the work place? The ‘Economic Times’ in December 1999 collected the views from top level HR executives from Indian companies on the emerging workplace. The views expressed were as follows: There would be more celebrations. Music, poetry, and art at work to provide creative moments in between the lightening speed of work. People with high EQ levels would be valued far more than yesterday as coaches and facilitators orchestrate the output of knowledge workers. People tomorrow would want and deserve a workplace free from anxiety and stress, where each can contribute fully from their jobs Continue reading

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Actions Taken by RBI to Tackle the Accumulation of Non Performing Assets (NPA’s) in Banks

1. Internal Checks and Control Since high level of NPAs dampens the performance of the banks identification of potential problem accounts and their close monitoring assumes importance.   Though most banks have Early Warning Systems (EWS) for identification of potential NPAs, the actual processes followed, however, differ from bank to bank. The EWS enable a bank to identify the borrower accounts which show signs of credit deterioration and initiate remedial action. Many banks have evolved and adopted an elaborate EWS, which allows them to identify potential distress signals and plan their options beforehand, accordingly. The early warning signals, indicative of potential problems in the accounts, viz. persistent irregularity in accounts, delays in servicing of interest, frequent devolvement of L/Cs, units’ financial problems, market related problems, etc. are captured by the system. In addition, some of these banks are reviewing their exposure to borrower accounts every quarter based on published data Continue reading

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Fundamental Principles of Insurance Contract

The Contract of Insurance is a contract whereby a person undertakes to indemnify another  against a loss arising on the happening of an event or to pay a sum of money on the happening of an  event. The person who insures is called “Insurer”. The person who effects the insurance is called the  “Insured” or “Assured”. The price for the risk undertaken by the insurer and paid by the insured to the  insurer is called “Premium” and the document which contains the contract of insurance is called “Policy”. Following are the general principles of contract of insurance: Uberrimae Fidei: A contract of insurance is a contract uberrimae fidei, i.e. a contract requiring  utmost good faith of the parties. So, all material facts which are likely to influence the insurer in  deciding the amount of premium payable by the insured must be disclosed by the insured. Failure to  disclose material facts Continue reading

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