Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

The Customer Satisfaction Model – Based on American Customer Satisfaction Index (ACSI)

Marketing Management

Rumours in Business Organizations

Business Communication

Functions of Organizational Culture

Organizational culture is the sum of reflects that gradually formed in the production and management practices, agreed and complied with all staff, with the characteristics of the Organization’s mission, vision, purpose, spirit, values and business philosophy, and the ideas in the production and management practices, management system, the behavior of employees with the external image. In essence, organizational culture is a cultural phenomenon among the enterprises, its appearance is inseparable from the development of the theory and practice of modern enterprise, from the management perspective, organizational culture are the application management tools to achieve management objectives, therefore, organizational culture are not only a cultural phenomenon, but also has a connotation as a management tool. First, the organizational culture is led by a sense of enterprise management, the cultural patterns of pursuit and realization in a certain corporate purposes, from a certain sense, the organizational culture is a culture of enterprise Continue reading

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Advertising Agency – Meaning, Functions and Benefits

An advertising agency is an independent organization set up to render specialized services in advertising in particular and in marketing in general. Advertising agencies started as space brokers for the handling of the advertisements placed in newspapers. Over the years, the function of the agencies has changed. Their main job today is not to aid media but to serve advertisers. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An advertising agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce an advertising campaign . Continue reading

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The Roles of the Project Manager

The role of project manager is to attain the project objectives. The project manager must be experienced, capable, and competent in getting the project work done on time, within budget and according to specification. The project manager must simultaneously see to the needs of the sponsor and other stakeholders, manage the project life cycle and the performance of the project team, including his or her performance. It is a role that involves a mix of abilities, combining management with leadership and political awareness. The project manager is responsible for coordinating and integrating activities across multiple, functional lines. The integration activities performed by the project manager include activities which are necessary to develop a project plan; execute a plan and to make changes to the plan. A project manager must be able to understand the project detail but manage from the overall perspective. As an architect of the project plan, the Continue reading

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Self Motivation – Tips to Motivate Yourself

Self-motivation is a process wherein a person develop ways on how to keep his or her self motivated at all times despite challenging times and without direct help from other people. Experts say that self-motivation is a very important factor in a person’s life because this will help him or her see things in a positive way. This will also enable him or her to overcome challenges by developing an attitude that could withstand trials and failures.If one is able to develop a good outlook in life, everything will start falling into their proper places. In fact, he or she might even be surprised of the things that were able to accomplished in that span of time. The ABCs of  Self Motivation If you are one of those who have just realized the importance of self-motivation and would want to start it but you just don’t know how, here are Continue reading

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Lease vs Hire Purchase

The concept of leasing can be understood by comparing the lease to the purchase of a specific asset. If a firm wishes to obtain the service of a specific asset, it has two alternatives: Purchase or Lease. To purchase the asset, the firm must payout a lump sum or agrees to some type of installment plan that involves incurring a long term liability. Leasing the assets, on the other hand, provides the firm with asset’s services without necessarily incurring any capital liability. Leasing is a source of financing as it enables the firm to obtain the use of assets in exchange for agreeing to pay lease rentals. In case of leasing, the asset is handed over by the lessor to the lessee in return for a lease rental. The ownership and the title to the assets remain with the lessor. The lessor, however, recovers the cost of the assets as Continue reading

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The Five Stages of Business Intelligence

Business Intelligence  is the process of transforming related business data into information, information into knowledge and with repetitive identification turning knowledge into Intelligence. Data: It is a raw data i.e. it represents reality, facts and figures. Information: It is a data that is processed and interpreted. Knowledge: After the information is processed, it becomes more sensible containing some meaning and understanding. Business Intelligence (BI) is a wide category of applications and technologies for collecting, storing, analyzing, and providing access to data to help the enterprise users make better decision making. BI applications supports the activities decision support systems, querying and reporting, online analytical processing (OLAP), statistical data analysis, forecasting and data mining. Some important definitions of  Business Intelligence are: Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and Continue reading

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