Methods of Marketing Research

Marketing research is a systematic and objective study of problems pertaining to the marketing of goods and services. It is applicable to any area of marketing. Research is the only tool an organization has to keep in contact with its external operating environment. In order to be proactive and change with the environment simple questions need to be asked: What are the customer needs and how are they changing? How to meet these changing needs? What do the customers think about existing products or services? What more are they looking at? What are the competitors doing to retain customers in this environment? Are their strategies exceeding or influencing yours? What should you do to be more competitive? How are macro and micro environmental factors influencing your organisation? How will you react t this environment? Methodologically, marketing research uses four types of research designs, namely: Qualitative marketing research — This is Continue reading

Social Engineering Attacks – Explanation with Examples and Prevention Tips

The rise of 21st century marked the transition phase of the most global businesses towards a paperless office environment, where the focus shifted the manual to the computerized form of work culture. But at the same time, change brought a number of threats and menace in terms of one of the biggest issues of the current businesses, the social engineering used among the hackers for cracking techniques that rely more on human weaknesses rather than technology itself. The aim or motive of such attacks was getting access to passwords or other relevant information by tricking people for carrying out illegal or criminal activities. FBI and other security experts hold a firm view that majority of threats originate from the internal working environment or employees who have been granted additional privileges or authorities to company’s information. People who have an urge for power and control over other individuals exhibit the social Continue reading

Decision Making: Meaning and Characteristics

Meaning of Decision Making Decision Making is a process of selection from a set of alternative courses of action, which is thought to fulfill the objectives of the decision problem more satisfactorily than others. It is a course of action, which is consciously chosen for achieving a desired result. A decision is a process that takes place prior to the actual performance of a course of action that has been chosen. In terms of managerial decision making, it is an act of choice, wherein a manager selects a particular course of action from the available alternatives in a given situation. Managerial decision making process involves establishing of goals, defining tasks, searching for alternatives and developing plans in order to find the best answer for the decision problem. The essential elements in a decision making process include the following: The decision maker, The decision problem, The environment in which the decision Continue reading

Role of Credit Rating Agencies in Securitization

The credit rating agencies play a major role in the securitization process is to help investors to make informed decisions regarding investment in the underlying securities.   As guardians of the public through their research, analysis, and grading of various risks, rating agencies are expected to protect investors against taking excessive credit risk. The ratings allow institutions such as insurance companies and pension funds, who are prohibited to invest in securities rated below investment grade by their respective regulators, to actively participate in the securitized market as investors. Investment grade rating conveys information to the investors that the underlying instrument will pay coupon interest and principal according to the terms of the indenture. Rating agencies play a pivotal role in the securitization process as the ultimate appraiser of the underlying pool of collateral. In their process of appraising and evaluating the likelihood of default by subjecting the cash flows of Continue reading

Types of Letters of Credit

A Letter of Credit (L/C) or documentary credit is an undertaking issued by a bank, on behalf of the buyer (the importer), to the seller (exporter), to pay for the goods and services, provided that the seller presents documents, which comply with the terms and conditions of the letter of credit. Letters of credit are classified in to various categories on the basis of their nature which are used depending on the needs of the importer/opener. Revocable Letter of Credit: A revocable L/C is one that can be amended or cancelled at anytime by the issuing bank without the notice or reference to the beneficiary, consequently, revocable credit does not constitute a legally binding undertaking between the banks and the beneficiary as it can be modified or cancelled at any time without notice to the Beneficiary. Irrevocable Letter of Credit: An irrevocable L/C constitutes a definite undertaking of the issuing Continue reading

Certificate of Deposit (CD) – Definition, Features and Advantages

Certificate of deposits (CD) are short term deposit instruments issued by banks and financial institutions to raise large sums of money. Certificate of Deposit (CD) is a negotiable money market instrument and issued in dematerialised form or as a Usance Promissory Note, for funds deposited at a bank or other eligible financial institution for a specified time period. CDs can be issued by (i) scheduled commercial banks excluding Regional Rural Banks (RRBs) and Local Area Banks (LABs); and (ii) select all-India Financial Institutions (FIs) that have been permitted by RBI to raise short-term resources within the umbrella limit fixed by RBI. Read More: Money Market In India Features of Certificate Of Deposit Document of title to time deposit. Unsecured negotiable promotes. Freely transferable by endorsement and delivery. Issued at discount to face value. Repayable on a fixed date without grace days. Subject to stamp duty like the usance promissory notes. Continue reading