Seven Sources of Innovation by Peter Drucker
The most effective way to compete in a changing environment is to churn out new products and services rapidly according to the needs of the market. Innovation helps a company to stay ahead of the pack and move into less crowded areas. No wonder all companies are talking about innovation these days. Very often, innovation is misunderstood as invention. Invention is creating new things. But innovation is all about taking new ideas to the market place. History is full of examples of many companies that developed a new technology or product but failed to take it to the market. For example, Xerox developed many of the concepts associated with the modern day PC but failed to make a commercial proposition out of them. Seven Sources of Systematic Innovation “Entrepreneurs innovate and innovation is the specific instrument of entrepreneurship” Peter Drucker – page 44, Innovation & Entrepreneurship Peter Drucker refers Continue reading