Traders Oriented Promotion Methods in Retail

With the intention to get the best cooperation from the distribution channel members the companies are using different promotional methods. These methods directed at traders are called traders oriented promotional method. The traders provide the important link between the marketers and the customers. The traders may include dealers, wholesalers and retailers. The company cannot take chance to miss them.  Traders oriented promotional methods are applied to strengthen the team work among all concerned parties of sales. Some of the methods for motivation of traders are following; Point of purchase display: This method is targeted at dealers or traders. It means the display facilities are provided by the manufacturers to the traders for display at their showrooms or shops. The types of products sold out at the outlet are displayed at the points. This gives the clear idea to the buyers that the particular type of products are sold at the Continue reading

Benefits of Securitization

Securitization, also known as asset-backed securitization or structured financing, has been defined as a financing instrument whereby a company transfers rights in current or future receivables or other financial assets to an entity that serves as a “special purpose vehicle” (SPV), which in turn issues securities to capital market investors and uses the proceeds from the issue to pay for the financial assets. The source of the receivables could be any right of payment or asset that generates an income with a stable cash flow. The existing or future receivables could be the income generated, among others things by residential or commercial loans, credit card receivables, automobile loans, student loans, royalties on intellectual property, tax receivables or any other income source that is regular and predictable. Read More: The Concept of Securitization Securitization can also be considered a form of arbitrage between a less-efficient traditional debt market and a more-efficient Continue reading

Software Development Processes

Software development processes are the structures or processes imposed on the development of a software product. To produce a successful and qualitative software product certain processes management criteria need to be considered. A process is a particular method of doing something, generally involving a number of steps or operations. A software development project will have at least development activities and project management activities. The development process focuses on the activities directly related to the production of software that is design, coding, and testing. Project management processes focus on planning, estimation, scheduling and taking corrective action when things do not go as per plan. Configuration management processes focus on change and configuration control, so that the correct, tested and approved version of software component are put together for delivery. The process management processes focus on the management and improvement of these processes. The four named processes will be discussed in detail; Continue reading

Importance of Profit and Loss Account

The Profit and Loss Account is a Financial Statement which summarizes a company’s revenue and expenditure for a specific period of time, usually prepared annually or quarterly. These statements provide information that shows the ability of a company to generate profits by increasing its revenues and reducing costs. The Profit and Loss Account is also known as a “Statement of Profit and Loss”, an “Income Statement” or an “Income and Expense Statement”. Importance of Profit and Loss Account Profit and Loss Account represents a company’s ability to generate income through their business operations. Many times businesses will need financing to help create the facilities for their operations. Smaller companies usually obtain bank loans that are based on the amount of income a company has earned from past operations. Solid Profit and Loss history is essential for getting the best loan terms. Profit and loss statements are important also because many Continue reading

Analytical Approaches to Cultural Factors

The reason cultural factors are a challenge to global marketers is that they are hidden from view. Because culture is learned behavior passed on from generation to generation, it is difficult for the inexperienced or untrained outsider to fathom. Becoming a global manager means learning how to let go of cultural assumptions. Failure to do so will hinder accurate understanding of the meaning and significance of the statements and behaviors of business associates from a different culture. For example, a person from a culture that encourages responsibility and initiative could experience misunderstandings with a client or boss from a culture that encourages bosses to remain in personal control of all activities. Such a boss would expect to be kept advised of a subordinate’s actions; the subordinate might be taking initiative on the mistaken assumption that the boss would appreciate a willingness to assume responsibility. 1. Maslow’s Hierarchy of Needs The Continue reading

Location Strategies for Retail Business

Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex, costs can be quite high, there is often little flexibility once a location has been chosen and the attributes of location have a strong impact on a retailer’s overall strategy. In India, most retailers prefer to own the property rather than avail of the desired property through lease or rental. This makes the location decision even more critical. Choosing the wrong site can lead to poor results and in some cases insolvency and closure. Importance of Location Decision in retail Business The importance of the location decision is due to the following factors. Location is a major cost factor because it Involves large capital investment Affects transportation costs Affects human resources cost, e.g., salaries Location is a major revenue factor Continue reading