Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study: Lessons from Blockbuster’s Downfall 

With roughly 8,000 locations, the Blockbuster Company is a market leader in rental movies and video games. The businesses rented movies and video games to consumers for personal use. Blockbuster’s eyesight is to be a one-stop-shop for games and films. Its objective is to continue growing its fundamental rental business while leveraging its company image, massive database, retail locations, and cinema interactions to convey an even wider scope of home entertainment to existing and new viewers. The corporation has operations in the United States of America, Europe, Latin America, Australia, Canada, Mexico, and Asia. Blockbuster’s headquarters are in Dallas, Texas, and the company employs 58,561 individuals on a full-time, part-time, and occasional basis. The business made $5,287.9 million in income during the fiscal year ending January 2009, down from 4.6% in 2008. Blockbuster blamed the profit reduction mainly on non-cash asset impairments against its goodwill and other long-lived investments. By renting Continue reading

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Case Study: The Effectiveness of Dove Real Beauty Sketches Campaign

The 3-minute advertisement of Dove launched in 2013 is a part of the company’s Real Beauty campaign. Dove is a beauty product company, a division of the FMCG giant Unilever. The advertisement named Dove Real Beauty Sketches is a video edited film of 3 minutes of an experiment that the company did. It invited a forensic sketch artist to draw the women. This artist sat is a separated space where he could not see the women. The Dove Real Beauty Sketches advertisement begins with a piece of soothing instrumental music. The sketch artist introduces himself. Then a female voice, presumably that of one of the participants, say that when they enter the hall, they can see someone sitting with a drafting board. Another participant informs the viewers that neither they nor the man can see each other. First, the women described themselves, and then strangers, who had been acquainted during Continue reading

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History and Background of Ryanair

Ryanair is an Irish airway company that was established in 1985 by three Irish businessmen – Tony Ryan (the founder of Irish aircraft leasing company Guinness Peat Aviation), Christopher Ryan, and Liam Lonergan, the owner of Irish travel firm Club Air. Tony Ryan’s two sons also took leading roles in the startup, with Cathal Ryan bringing his flying experience as a pilot while Declan Ryan offered financial expertise gained while working as an accountant.  At the beginning, the firm had only one flight between London Gatwick and southeastern Ireland. Ryanair’s first aircraft had only 15 seats. Because of tiny cabins, the firm hired only people who were less than 5 foot and 2 inches tall. Soon after its launch, the company decided to work on Dublin-London route. This time was very prosperous. During this period, a number of the firm’s passengers grew from five thousand to eighty-two thousand. However, in 1990, Ryanair Continue reading

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Importance of Stakeholder Engagement in Business

Stakeholders are all those people or businesses that are essential for a company, because they contribute to keep it afloat or in operation. They can be affected if their expectations or needs are not met. There are three interested parties: suppliers, customers and investors. Each of them is an indispensable part. Without its essential contribution, the business could not be sustained or built. Suppliers provide the input, customers are those who consume our products and refer us to new prospects and investors or owners, contribute their capital for the sustainable development of the business. Stakeholders can benefit or be harmed by any action or decision taken. That is why every business or company must identify them and know their needs and expectations to fulfill them. Since above all, they are the ones that contribute in a special way to our business. Stakeholders have increasingly become an essential component of business Continue reading

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Case Study: Fraudulent Accounting and the Downfall of WorldCom

The WorldCom scandal can be called the worst case of accounting fraud in the NSE, and it prompted the initiation of radical reforms that continue to determine how publicly traded companies conduct various transactions. WorldCom was an international telecommunications company with the second largest long-distance telephone connections. WorldCom had the reputation of a telecommunication giant with immense innovation power. However, the company’s CEO Bernard Ebbers could not use WorldCom’s strengths to create a competitive advantage but instead chose to collude with some employees and defrauded the company’s shareholders of over $11 billion. According to the Fraud Diamond and Fraud Triangle theories, four main elements define the thought process of an individual who commits occupational fraud. They include the incentive, opportunity, rationalization, and capability. The incentive presupposes that the person committing the fraud has something to gain from it. Mostly, they have a reason that drives them to commit the fraud. Continue reading

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Importance of Business Ethics in Organizations

Business ethics is a compilation of the moral values and conduct standards that govern the decisions and actions in the workplace. Business ethics defines social responsibility and the balance between profitability and righteousness. On the other hand, morality is the conduct principles that govern a group or an individual, for instance, accounting ethics or personal ethics. Business ethics principles prepare and encourage managers of the organizations to articulate individual moral responsibilities, the responsibility of their profession, as well as their company’s. It also aims at bringing out the attention and the process of making moral decisions on external events. Ethical reasoning enables stakeholders to determine what is fair, good, and equitable for those who get affected or affect business decisions. Principles of business ethics can be applied to examine personal motivation so as to resolve an ethical dilemma. The principles include the rights principle, justice principle, relativism, utilitarianism, universalism, and Continue reading

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