Outside the realm of interpersonal communication exists another form of communication, which involves communication with mass audiences and hence the name mass communication; and the channels through which this kind of communication takes place are referred to as mass media. Both mass communication and mass media are generally considered synonymous for the sake of convenience. Mass communication is unique and different from interpersonal communication as evident from the following definition. Any mechanical device that multiplies messages and takes it to a large number of people simultaneously is called mass communication. The media through which messages are being transmitted include radio, TV, newspapers, magazines, films, records, tape recorders, video cassette recorders, etc and require large organizations and electronic devices to put across the message. It is clear from the definition that mass communication is a special kind of communication in which the nature of the audience and the feedback is different Continue reading
Communication Techniques
Understanding the Body Language
Body language is an important part of communication, which, according to at least one study, constitutes around 55% of what we are communicating. If you wish to communicate well, then it makes sense to understand how you can (and can’t) use your body to say what you mean. A significant cluster of body movements is used to signal aggression. This is actually quite useful as it is seldom a good idea to get into a fight, even for powerful people. Fighting can hurt you, even though you are pretty certain you will win. In addition, with adults, fighting is often socially unacceptable and aggression through words and body language is all that may ever happen. 1. Threat Facial signals: Much aggression can be shown in the face, from disapproving frowns and pursed lips to sneers and full snarls. The eyes can be used to stare and hold the gaze for Continue reading
Planning and conducting interviews
Before meeting for an interview, both the interviewer and the interviewee have to make planning and preparation. Many job interviews are failures because either the applicants or the interviewer lack the skills of planning for them. The interviewer must have clear and detailed information about the post for which the candidates are to be interviewed. He should be in a position to tell the candidate the working conditions, details of job operations and other responsibilities. He has to make proper seating arrangement for the candidates in such a way that they may feel relaxed in the waiting room before facing the interviewer. He should know what type of candidate is required for the job. He must have the bio-data of all the candidates who might attend the interview. Similarly, the applicants too must prepare themselves for the interview situation. He has to know his own abilities in carrying out the Continue reading
Tips to Organize an Effective Meeting in a Business
What is a Meeting? A meeting is a gathering of people to present or exchange information, plan joint activities, make decisions, or carry out actions already agreed upon. Almost every group activity or project requires a meeting, or meetings, of some sort. In business organizations, different meetings of executives and employees are held to discuss and debate upon certain matters for taking collective decisions. At these business meetings different proposals are discussed in the light of their pros and cons, and consensus is reached through interaction and influence among various persons. In business, meeting is any focused conversation that has a specific purpose, like taking decision of share capital, issue of dividends, issue of bonus shares, etc. Purpose of Business Meetings Meetings play vital roles in business management. It is also dynamic tools for communication. In modern world, meetings are conducted in almost every organization. It may be held for Continue reading
Downward Communication in Business
Downward Communication Downward communication in business usually dealt with job instructions, rationale, information and feedback. Downward communication is a supervisory communication, which is initiated by the upper management. It flows downward through lithe hierarchy of command. The effective downward communication is crucial to the success of the organization. The management or the supervisory staff has to communicate with the subordinates in order to organize, coordinate and direct the operational aspects of the organization. It is a very suitable channel to the organization in which the ‘chain of command’ is arranged in the ranks that are distinctly one below the other. Media of Downward Communication Oral media dominates the downward flow of communication. It is convenient for a departmental head to give oral instructions and orders to the supervisor. Instead of issuing lengthy written instructions, the Managing Director usually convenes a meeting of the departmental managers in order to impart the Continue reading