Ashridge Portfolio Matrix

Corporate Parenting is a strategy employed by highly centralized and diversified firms  with large resource pools. It views the corporation in terms of resources and capabilities  that can be used to build business units value as well as generate synergies across  business units.  Corporate parenting generates corporate strategy by focusing on the core competencies of  the parent corporation and on the value create from the relationship between the parent  and its businesses. There are basically three styles of corporate parenting as follows; financial control,  strategic planning and strategic control. Financial Control:  Under this style the role of the corporate parent is to monitor and  evaluate the financial performance of investment portfolio of the respective business  units. The corporate managers act as agents on behalf of share holders and financial  markets to identify and acquire viable assets and businesses. The business unit  managers are given the autonomy to carry out business Continue reading