Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study of Zara: A Better Fashion Business Model

Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. They are the third largest brand in the garment industry and are a unit of Inditex. It their flagship range of chain stores and are headquartered in Spain. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. The Zara clothing line accounts for a huge bulk of its parent group’s revenues. There are other clothing brands owned by Inditex such as Kiddy ´s Class (children’s fashion), Pull and Bear (youth casual clothes), Massimo Dutti (quality and conventional fashion), Bershka (avant-garde clothing), Stradivarius (trendy garments for young woman), Oysho (undergarment chain) and Zara Home (household textiles). Inditex owns all Zara outlets except for places where they are not Continue reading

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Agency Theory in Financial Management

Agency theory is often described in terms of the relationships between the various interested parties in the firm. The agency theory examines the duties and conflicts that occur between parties who have an agency relationship. Agency relationships occur when one party, the principal, employs another party, called the agent, to perform a task on their behalf. Agency theory is helpful in explaining the actions of the various interest groups in the corporate governance debate. For example, managers can be seen as the agents of shareholders, employees as the agents of managers, managers and shareholders as the agents of long and short-term creditors, etc. In most of these principal-agent relationships conflicts of interest is seen to exist. It has been widely observed that the conflicts between shareholders and managers and in a similar way the objectives of employees and managers may be in conflict. Although the actions of all the parties Continue reading

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Blending Spiritual Values with Business

The root for value is valor, which means strength. Values are sources of strength because they give people the power to take action. Values are deep and emotional and often difficult to change. Values are the essence of any organization and philosophy for achieving success. Values provide employees with a sense of common direction and guidelines for day to day behavior. The first step in creating an atmosphere of common commitment is to invite the hearts and minds of employees to join the purpose of the organization. Shared missions, values and vision bring people together. They unite and provide the link between diverse people and activities. People who share values or vision are more likely to take responsibility; they are more likely to challenge the limits of convention. Values provide guidance. Spiritual value is a way of expressing more humanity and recognizes each persons own beliefs. Traditional ways of achieving Continue reading

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Impacts of Internet on Entrepreneur Ventures

In recent years, internet is more and more popular and closely to people in a variable fields. Internet was used as a tool for helping them to connect and seeking information or advising what they need. Almost entrepreneurs also use this tool as a part of creating successfully for their business but sometimes it also creates some problem. Some negative impacts of internet on the entrepreneur venture such as security or lost productivity that make the entrepreneur take a lot of problem. However, almost impacts of internet on entrepreneurial ventures is good such as raise the capacity of accessing information through internet, increase communicate capability among entrepreneurs and others people, help to achieve the target specific venture firm, increase the efficiency of the submission process and specially support marketing strategy. Firstly, the most effective impact of internet is the security of the information. Many businesses conducted online get the trouble Continue reading

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Brand Extension – Meaning, Advantages, and Disadvantages

In over two decades, the business strategy of introducing new products as extensions has become popular. Similarly, brand extension is considered as a key to developing a brand. In detail, it is widely used as eight out of ten new products are introduced as a brand extension in the market. Brand extension strategies are broadly applied in order to reduce marketing expense in launching new products, enhance the well-known and quality of core brands, and lessen the risk for companies. Brand extension is defined as a product whose nature and function differ from those of products currently commercialized under the brand name. In other words, brand extension is defined as using an established brand name so-called parent brand or core brand to introduce a new product. The Advantages of Brand Extension As an efficient strategy, brand extension has become a usual occurrence over the last fifteen years. There is a Continue reading

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Sustainability Mix – Greening the Marketing Mix

Sustainability has been a growing concern regarding the natural environment, which has resulted in the transformation of the competitive landscape and constraining companies to take a look at the costs and profits of greening their marketing mix. Sustainability is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainability issues have turned out to be progressively critical to corporate decision-makers as companies face public sensitivity, stricter guidelines, and growing stakeholder pressures focused on saving the common habitat. There has been a shift in the consumer’s preferences towards environmentally friendly products and services. Greening the marketing mix means incorporating the sustainability elements in the marketing mix. For example, HSBC is aiming for a zero-carbon footprint and Walmart is implementing procedures that empower sustainability among its suppliers. Green pricing strategy refers to pricing exercises that record both the Continue reading

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