Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Impacts of Internet on Entrepreneur Ventures

In recent years, internet is more and more popular and closely to people in a variable fields. Internet was used as a tool for helping them to connect and seeking information or advising what they need. Almost entrepreneurs also use this tool as a part of creating successfully for their business but sometimes it also creates some problem. Some negative impacts of internet on the entrepreneur venture such as security or lost productivity that make the entrepreneur take a lot of problem. However, almost impacts of internet on entrepreneurial ventures is good such as raise the capacity of accessing information through internet, increase communicate capability among entrepreneurs and others people, help to achieve the target specific venture firm, increase the efficiency of the submission process and specially support marketing strategy. Firstly, the most effective impact of internet is the security of the information. Many businesses conducted online get the trouble Continue reading

Abey Francis

Brand Extension – Meaning, Advantages, and Disadvantages

In over two decades, the business strategy of introducing new products as extensions has become popular. Similarly, brand extension is considered as a key to developing a brand. In detail, it is widely used as eight out of ten new products are introduced as a brand extension in the market. Brand extension strategies are broadly applied in order to reduce marketing expense in launching new products, enhance the well-known and quality of core brands, and lessen the risk for companies. Brand extension is defined as a product whose nature and function differ from those of products currently commercialized under the brand name. In other words, brand extension is defined as using an established brand name so-called parent brand or core brand to introduce a new product. The Advantages of Brand Extension As an efficient strategy, brand extension has become a usual occurrence over the last fifteen years. There is a Continue reading

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Sustainability Mix – Greening the Marketing Mix

Sustainability has been a growing concern regarding the natural environment, which has resulted in the transformation of the competitive landscape and constraining companies to take a look at the costs and profits of greening their marketing mix. Sustainability is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainability issues have turned out to be progressively critical to corporate decision-makers as companies face public sensitivity, stricter guidelines, and growing stakeholder pressures focused on saving the common habitat. There has been a shift in the consumer’s preferences towards environmentally friendly products and services. Greening the marketing mix means incorporating the sustainability elements in the marketing mix. For example, HSBC is aiming for a zero-carbon footprint and Walmart is implementing procedures that empower sustainability among its suppliers. Green pricing strategy refers to pricing exercises that record both the Continue reading

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Buying Situations in the Industrial Marketing

There are three common types of buying situations in industrial market, which are  discussed as  follows: 1. New Purchase The industrial buyers buy the item for the first time in this situation. The need  for a new purchase may be due to internal or external factors. For example,  when a firm decides to diversify into new purchase situations the buyers have  limited knowledge and lack of previous experience. Therefore, they have to  obtain a variety of information about the product, the suppliers, the prices and so  on. The risks are more, decisions may take longer time, and more people are  involved in decision making in the new purchase decisions. 2. Change in Supplier This situation occurs when the organisation is not satisfied with the performance  of the existing suppliers, or the need arises for cost reduction or quality  improvement. The change in supplier may also be necessary if technical people Continue reading

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An Introduction to E-Services

E-services are important in B2C e-commerce for managing customer relations and enhancing sales. Rapidly advancement of technology such as wireless, broadband, smart cards, data warehousing, data mining and agent technologies, are contribute toward the effective accessibility and servicing of the correctly targeted customers for business while providing more choices, options and ultimately power to customers in their transactions with business. Further e-service provides a new business paradigm for the organizations operating in the electronic environment. There are three primary reasons for firms to develop e-services. Firstly, margin, consumer acquisition and service costs are generally much lower in an online medium versus that in an offline medium. Secondly, e-service inexpensively and effectively delivers high-quality, timely and in-depth product information desired by consumers. E-services also provide consumers with benefits such as better price quality comparisons and customized search processes based on criteria of importance. Finally, the use of e-services enables firms to Continue reading

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Types of Credit Cards

There are many types of credit cards which are used by different types of customers and account holders. Mostly business personnel use credit cards which are convenient in their use and which suit businessmen. Similarly students would use student credit cards and a layman will use general purpose cards. There are some most used types of credit cards. For example Interest Credit Cards are mostly used by businessmen and company CEOs because there is a charge of interest if credit card payment has not been annulled in time. Another important and commonly used type of credit cards is those in which 0 APR (Annual Percentage Rate) is charged as its introductory price similarly cash cards are also used which are just like cash but in the form of plastic card. It is because the cash card holder has paid the cash price of that card and he can use it Continue reading

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