Case Study of Procter & Gamble: Marketing of Scope Mouthwash

Scope was introduced in 1967 by Procter & Gamble, is a green mint tasting mouthwash, and was positions as a great tasting mouth refreshing brand that provided bad breath protection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope became the market leader in Canada, with many competitors, such as Listerine mouthwash that was launched by Warner Lambert in 1977 and it was a direct competitor to Scope, it had nearly the same characteristics as Scope with a 12% of the market share during that time. But the major competitor for Scope was Plax, a brand by Pfizer Inc, which was launched in Canada in 1988 on a platform quite different from the traditional mouthwashes, and gained a 10% share since launched. Plax detergents were supposed to help loosen plaque to make brushing effective. Before the entry of Plax, brands in the mouth wash market were Continue reading

Future of Indian Banking System

The interplay between policy and regulatory interventions and management strategies will determine the performance of Indian banking over the next few years. Legislative actions will shape the regulatory stance through six key elements: industry structure and sector consolidation; freedom to deploy capital; regulatory coverage; corporate governance; labor reforms and human capital development; and support for creating industry utilities and service bureaus. Management success will be determined on three fronts: fundamentally upgrading organizational capability to stay in tune with the changing market; adopting value-creating M&A as an avenue for growth; and continually innovating to develop new business models to access untapped opportunities. Through these scenarios, we can paint a picture of the events and outcomes that will be the consequence of the actions of policy makers and bank managements. These actions will have dramatically different outcomes; the costs of inaction or insufficient action will be high. Specifically, at one extreme, the Continue reading

Economic Tools for Management Decision Making

Managerial decision-making draws on economic concepts as well as tools and  techniques of analysis provided by decision sciences. The major categories of these tools  and techniques are  optimization, statistical estimation and forecasting.  Most of these methodologies are technical. These methods are briefly  explained below to illustrate how tools of decision sciences are used in managerial  decision making. 1.  Optimization Optimization techniques are probably the most crucial to managerial  decision making. Given that alternative courses of action are available, the manager  attempts to produce the most optimal decision, consistent with stated managerial  objectives. Thus, an  optimization  problem can be stated as  maximizing  an objective  (called the objective function by mathematicians) subject to specified constraints. In  determining the output level consistent with the maximum profit, the firm  maximizes  profits, constrained by cost and capacity considerations. While a manager does not  resolve the  optimization  problem, he or she may make use of the Continue reading

Case Study of Zara: A Better Fashion Business Model

Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. They are the third largest brand in the garment industry and are a unit of Inditex. It their flagship range of chain stores and are headquartered in Spain. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. The Zara clothing line accounts for a huge bulk of its parent group’s revenues. There are other clothing brands owned by Inditex such as Kiddy ´s Class (children’s fashion), Pull and Bear (youth casual clothes), Massimo Dutti (quality and conventional fashion), Bershka (avant-garde clothing), Stradivarius (trendy garments for young woman), Oysho (undergarment chain) and Zara Home (household textiles). Inditex owns all Zara outlets except for places where they are not Continue reading

Agency Theory in Financial Management

Agency theory is often described in terms of the relationships between the various interested parties in the firm. The agency theory examines the duties and conflicts that occur between parties who have an agency relationship. Agency relationships occur when one party, the principal, employs another party, called the agent, to perform a task on their behalf. Agency theory is helpful in explaining the actions of the various interest groups in the corporate governance debate. For example, managers can be seen as the agents of shareholders, employees as the agents of managers, managers and shareholders as the agents of long and short-term creditors, etc. In most of these principal-agent relationships conflicts of interest is seen to exist. It has been widely observed that the conflicts between shareholders and managers and in a similar way the objectives of employees and managers may be in conflict. Although the actions of all the parties Continue reading

Blending Spiritual Values with Business

The root for value is valor, which means strength. Values are sources of strength because they give people the power to take action. Values are deep and emotional and often difficult to change. Values are the essence of any organization and philosophy for achieving success. Values provide employees with a sense of common direction and guidelines for day to day behavior. The first step in creating an atmosphere of common commitment is to invite the hearts and minds of employees to join the purpose of the organization. Shared missions, values and vision bring people together. They unite and provide the link between diverse people and activities. People who share values or vision are more likely to take responsibility; they are more likely to challenge the limits of convention. Values provide guidance. Spiritual value is a way of expressing more humanity and recognizes each persons own beliefs. Traditional ways of achieving Continue reading