The Driving Forces in an Organization

Every organization has different structure. Those structures created as achieved organization goal. There are things, situations, events etc. that occur within an organization that affect the way an organization operates, either in positive way or negative way. These things, situations, events that affect the way an organization operates are called  driving forces. There are two kinds of driving forces as follows: 1. Internal Driving Forces Internal driving forces are those kinds of things, situations, and events etc. that occur  within  an organization and basically under the organizations control. Once again these internal driving forces can affect the organization in either a positive or negative way. For example, decreased job satisfaction may lead to increased absenteeism, more voluntary resignations and even strikes. In turn, such events will often lead to changes in management policies and practices. There are many kind of internal force drives. Some are explained here; 1.1 Strategic Sometimes Continue reading

Case Study on Business Systems Planning And Implementation : McDonald’s Corporation

McDonald’s has worked hard to be more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. It has become a symbol of the success and desirability of American popular culture. McDonald’s operates more than 24,000 restaurants in 114 countries. It has a 21 percent share of the very competitive US fast food industry. Overseas restaurants now account for half of the company’s profits. McDonald’s plans to open 10,000 new restaurants by the year 2005. It has been the forerunner in the recent industry trend of co-branding and satellite locations. What has set McDonald’s apart from the average hamburger restaurant is its ability to recognize customers’ needs and desires.   It seems customers want fast, friendly service in a clean and orderly environment.   McDonald’s Continue reading

Process of Team Building

Team building attempts to improve effectiveness of the team by having team members to concentrate on: Setting goals and priorities for the team. Analyzing how team’s goals and priorities are linked to those of the organization. Analyzing how the work is performed. Analyzing how the team is working, and Analyzing the relationships among the members who are performing the job. The process of team building is a collection of steps which lead to a specific change in the approach among people, to make effective teams.  Various steps of team building process are not one-shot action, rather, they are repetitive and cyclical. 1. Problem Sensing There are a number of ways in which problems of a team can be obtained. Often the team itself defines which aspects of team building it wishes to work on. This problem can better be identified in terms of what is hindering group effectiveness. At this Continue reading

Introduction to Marketing Research

Marketing research is the intelligence service of a business enterprise. American Marketing Association defined marketing research as “the gathering, recording and analyzing of all data about problems relating to the transfer and sale of goods and services from producer to consumer.” Objectives of Marketing Research To know the demographics and psychographics of customers:- Marketing research tries to reveal the number of persons who buy, why they buy, when they buy, the frequency of their buying, and the sources of their buying.   It also includes the social status and the regional location of the customers. To find out the impact of promotional efforts. To know customer response to a new product. To prove ‘what went wrong’. Nature of Marketing Research Marketing research is systematic and objective collection of data, its analysis and evaluation, and decision making in respect of specific aspects of a marketing problem. Marketing Research and Market Research:- Continue reading

Expert Opinion Method of Demand Forecasting

In this method of demand forecasting, the firm makes an effort to obtain the opinion of experts who have long standing experience in the field of enquiry related to the product under consideration. If the forecast is based on the opinion of several experts then the approach is called forecasting through the use of panel consensus. Although the panel consensus method usually results in forecasts that embody the collective wisdom of consulted experts, it may be at times unfavorably affected by the force of personality of one or few key individuals. To counter this disadvantage of panel consensus, another approach is developed called the Delphi method. In this method a panel of experts is individually presented a series of questions pertaining to the forecasting problem. Responses acquired from the experts are analyzed by an independent party that will provide the feedback to the panel members. Based on the responses of Continue reading

Risk and Return in Portfolio Investments

Risk in Portfolio Investments The Webster’s New Collegiate Dictionary definition of risk includes the following meanings: “……. Possibility of loss or injury ….. the degree or probability of such loss”. This conforms to the connotations put on the term by most investors. Professional often speaks of “downside risk” and “upside potential”. The idea is straightforward enough: Risk has to do with bad outcomes, potential with good ones. In considering economic and political factors, investors commonly identify five kinds of hazards to which their investments are exposed. The following are different  components of risks associated with portfolio investments: A. Systematic Risk Systematic risk refers to the portion of total variability in return caused by factors affecting the prices of all securities. Economic, Political and Sociological changes are sources of systematic risk. Their effect is to cause prices of nearly all individual common stocks or security to move together in the same Continue reading