Case Study on E-Business Transformation: Cisco Systems
Cisco Systems is the network vendor for many institutions — yet they now also provide products and services for home networking. At the beginning history of Cisco Systems, the corporation’s goals were to build-up easiness in accessing the information using various electronic information channels, especially computer, inside the Stanford campus. Along with the growth of the firm, the management hired many talented employees. They formalized their business plan covering four strategic goals (provide complete solution for businesses, make acquisitions a structured process, define the industry-wide networking protocols, and form the right strategic alliances). Based on that strategy, they want to become “e-business” leaders in their industry. Cisco use several distribution channels to deliver its products and services such as personal selling, third-party distributors, resellers, service providers, and system integrators. Since Cisco plays in the networking products, they try to provide customers with a great possible flexibility of product or service Continue reading