Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study: Disney’s Cultural Lessons From Tokyo and Paris

Disney is a worldwide famous cartoon company that was set up by Walter Disney in 1923 in the United States. It has built up the first theme park in California in 1953, which named “Dream World”, it was a big success for the company. Then in Florida, Paris, Tokyo, Hongkong and other places, Disney theme parks have been set up and welcomed by both the young and the adult. So far, it has about 60-year experience of operating multi-nationally. Although Disneyland is not the pioneer of theme parks, Disney creates a lot of colorful animation and cartoon figures which appeal to a lot of people to come and enjoy their lives in the theme parks. According to this, Disney especially Disneyland acquires much more success in the commercial world, for visitors brought great wealth and spread its culture abroad to every corner of this modern world. Successful Cross-cultural Management of Continue reading

Abey Francis

Service Process Planning

The following are the strategic decision and design elements must be considered in the service process planning. Basic technological decision Conversion/ Market decision Specific equipment decision Process flow decision Blue Prints Flowchart Front and Back office Layouts Bench marks People decision 1. Basic Technological Decision In some, technology exists but not only in customerised form. So the question arises :whether the technology available can be developed to provide the raw material, process and equipment to deliver the service? For example , at one time it was possible to design printed electronic circuits on small chips, but the technology and specific equipment required to produce the chips are beyond the state of act. In the same way telephone was invented in 1876, but the technology came into use after 15 years from the invention of telephone dial. 2. Conversion/ Market Decision The decision on conversion process is complex as it depends Continue reading

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Online Banking (E-Banking) Strategies

Though E-banking offers vast opportunities, yet even less than one in three banks have an E-banking strategy in place. According to a study, less than 15 percent of banks with transactional websites will realize profits directly attributable to those sites. Hence, banks must recognize the seriousness of the challenge ahead and develop a strategy that will enable them to leverage the opportunities presented by the Internet. No single E-banking strategy is right for every banking company. But whether they adopt an offensive or a defensive posture, they must constantly re-evaluate their strategy. In the fast-paced e-economy, banks have to keep up with the constantly evolving business models and technology innovations of the Internet space. Early e-business adopter like Wells Fargo not only entered the E-banking industry first but also showed flexibility to change as the market developed. Not many banks have been as e-business-savvy. But the pressure is now building Continue reading

Abey Francis

Case Study on E-Business Transformation: Cisco Systems

Cisco Systems is the network vendor for many institutions — yet they now also provide products and services for home networking. At the beginning history of Cisco Systems, the corporation’s goals were to build-up easiness in accessing the information using various electronic information channels, especially computer, inside the Stanford campus. Along with the growth of the firm, the management hired many talented employees. They formalized their business plan covering four strategic goals (provide complete solution for businesses, make acquisitions a structured process, define the industry-wide networking protocols, and form the right strategic alliances). Based on that strategy, they want to become “e-business” leaders in their industry. Cisco use several distribution channels to deliver its products and services such as personal selling, third-party distributors, resellers, service providers, and system integrators. Since Cisco plays in the networking products, they try to provide customers with a great possible flexibility of product or service Continue reading

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Profit Maximization Model in Managerial Economics

Profit-making is one of the most traditional, basic and major objectives of a firm. Profit-making is the driving-force behind all business activities of a company. It is the primary measure of success or failure of a firm in the market. Profit earning capacity indicates the position, performance and status of a firm in the market. It is an acid test of economic ability and performance of an individual firm. There is no place for a firm unless it earns a reasonable amount of profit in the business. It is necessary to stay in business and maintain in tact the wealth producing agents. It is a widely accepted goal and there is nothing bad or immoral about it. Earlier profit maximization was the sole objective of a firm. This assumption has a long history in economic literature and the conventional price theory was based on this very assumption about profit making. Continue reading

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Are Market Research and Marketing Research the Same?

Market research is about understanding the broader marketplace in which we intend to compete. Marketing research, on the other hand, is about understanding what ‘package’ of marketing elements (i.e. the product, price, promotion and distribution factors) the country will need to put together in order to meet customer needs and to succeed in the marketplace. Market research is the more encompassing/broader concept of understanding the market environment in which you will be competing, while marketing research is the more specific/focused view of consumer needs and behavior. In its role as the foundation of marketing, marketing research is arguably marketing’s most important task.   Today marketers not only view research as a key ingredient in making marketing decisions they also consider information to be a critical factor in gaining advantage over competitors.   Because organizations recognize the power information has in helping create and maintain products that offer value, there is Continue reading

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