The Gap Model of Service Quality
The Gap Model of Service Quality has been developed by Parasuraman and his colleagues which helps to identify the gaps between the perceived service qualities that customers receive and what they expect. Read More: Service Quality The Gap Model of Service Quality identifies five gaps: Consumer expectation — management perception gap. Management perception — service quality expectation gap. Service quality specifications — service delivery gap. Service delivery — external communications to consumer’s gap. Expected service — perceived service gap. Gap — 5 is the service quality shortfall as seen by the customers, and gaps 1-4 are shortfalls within the service organization. Thus gaps 1-4 contribute to gap — 5. These gaps are given in the following figure: The first gap is the difference between consumer expectations and management perceptions of consumer expectations. Research shows that financial service organizations often treat issues of privacy as relatively unimportant, whilst consumers consider them Continue reading