Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

The Customer Satisfaction Model – Based on American Customer Satisfaction Index (ACSI)

Marketing Management

Rumours in Business Organizations

Business Communication

Trompenaar’s Four Types of Corporate Management Culture

Nowadays, the effectiveness and growth prospects of international companies directly depend on the development of internal corporate culture. After studying such aspects of the work of large organizations as the relationship between employees, the subordination system in the company, and employees’ attitudes and views on the development of the MNCs, Alfonsus (Fons) Trompenaars (Dutch organizational theorist, management consultant, and author in the field of ethics) states that the fundamental orientation should be on the personality and objectives of the company. Thereby, the scientist identified four types of corporate management culture, which received symbolic names: family, guided missile, incubator, and Eiffel Tower. 1. Family Culture The family type of culture is strictly hierarchical and focuses on the execution of instructions from leaders. The system as a whole is based on a paternalistic attitude: the initiative and efforts of subordinates should correspond to the leadership’s goals, but people do not call the functions Continue reading

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Case Study of Apple Inc: How Innovation Strategy Contributes to Business Success

The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five. The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT giant Huawei occupies the 8th. In tenth place is Pfizer, which invented one of the vaccines for the coronavirus. Beyond that, Pfizer is one of the world’s largest drug manufacturers. Innovation is not just about making a new device; it is also about writing software code. That is done in companies that run a search engine, an operating system, or companies that make smartphones. That is why Apple has been the most technologically advanced company globally for years, and others like it are growing in that ranking year after year. In addition, Fast Company magazine ranked the innovative companies of the world Continue reading

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Case Study: The Downfall of Nissan’s Carlos Ghosn

Financial dishonesty and misconduct pose significant threats to any business. Carlos Ghosn, an influential top manager and ex-CEO of Nissan, was arrested because of financial misconduct in Japan in 2018. The scandalous news led to a panic on the stock exchange, and Nissan’s shares crashed rapidly, which also affected other automobile companies. Today, the company prepares for difficult times and reputational losses, which can no longer be avoided, even if the most serious accusations are not confirmed. Currently, Ghosn has already been interrogated by the police, and an investigation against him is underway. The 64-year-old top manager was accused of financial misbehavior, using his position. To do this, he deliberately distorted the data on the amount of his remuneration, which he received from the Alliance brands, such as Nissan, Renault, and Mitsubishi. Ghosn was also criticized that for 20 years of working with the Alliance, he received almost unlimited power, Continue reading

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Case Study: Analysis of Daimler-Chrysler Merger

The merger between Daimler and Chrysler was designed to create a complex multinational automobile manufacturer with a market worth of more than $130 billion. The merger was supposed to ring paradigm shifts in the way that cars would be made and driven. But unfortunately, the great upheavals and changes that were predicted did not happen and the merger sunk into a morass of cultural mismatch. Synergies between Daimler, a German company, and Chrysler, an American company could not develop. For the merger to be successful, a climate of mutual trust, learning, creativity common values, and ethics needs to be developed first. When two companies merge, there needs to be a balanced change management policy where both parties are given their due right and encouraged to exchange ideas for mutual growth. Daimler tried to ramrod its policies on the resilient Americans who resisted and this resulted in a war of attrition in Continue reading

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Influencer Marketing – Meaning, Evolution, and Strategies

Influencer marketing is a concept of hiring a social celebrity or individuals with a wider fan following to promote products and services which helps in winning consumer trust, especially when compared with traditional online ads. Influencer marketing is defined as the process of building relationships with individuals who have influence over a target audience of buyers. Influencer marketing is less intrusive and more flexible than traditional online ads, it can be small and quiet, big and booming or somewhere in between as the strategy to focus on the segment of customers. As per a survey conducted by the Association of National Advertisers in 2017, it was found that three quarters of US advertisers employ influencer marketing, with the discipline expected to grow further in 2018. The growth of the disciple is attributed to social media use and a progressive propaganda to uproot ad blocking, be authentic, drive engagement and reach segments Continue reading

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Donald Super’s Career Development Theory

Career theories are usually based on circumstances such as social, economical and environmental. The modern concept of career is a product of the industrial age. Traditionally, organizations would structure people’s career paths and lives. During these times, work was concentrated in employment, learning was concentrated in education and education gave way to employment. Career counseling was a concept introduced to the education systems to help individuals transit from one sector (education) to another. Continuous improvement in career was viewed as a lifelong process. Donald Super in 1953 shed light on this idea and proposed a theory. Holland in 1956 expanded on the psychology of personality in relation to career development and career choice. These two theories in particular and multiple others have included psychological and social aspects to the understanding of the career choices that people make. Career theories look at the complexity of career choice, adjustment and development. Donald Super’s Continue reading

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