Advantages and Disadvantages of Radio Advertising

Radio has undergone considerable changes in the past nearly twenty five years. It used to be the premier mass medium for audiences and advertisers. Radio can deliver ad messages to a very large number of audiences across the length and breadth of a particular geographic area. Advantages of Radio Advertising Radio offers a variety of features to advertisers and many of the medium’s characteristics seem to be important to advertisers. Of all the mass media, radio is believed to be the most personal medium and offers advantages over other media like selectivity, cost efficiency, flexibility and mental imagery. Selectivity: Radio offers a high degree of selectivity through geographic coverage by a large number of stations and various programme formats. Advertisers can focus their ad messages on specific audiences who speak different languages in different areas, which otherwise may not be accessible by means of other media. Cost efficiency: Cost advantages Continue reading

The Cultural Web – Johnson and Scholes’s Model of Organizational Culture

Organizational culture can be simply identified as the own unique personality that the respective organization practices. The group of people who works for the organization shares a system of Assumptions, Beliefs, and Values which governs them both individually and with the organizational needs. The cultural web model developed by Johnson and Scholes in 1993 is an important one, in which six dimensions of the organization culture are defined. The corporate culture consists of six major components, as structure, power structure, symbols, stories, rituals and control systems. They provide clear guidelines for the employees, about how things are performed within the organizational context; providing influences for the better change management. Cultural elements can be organized in the company to achieve productivity is described accordingly. Structure – Mainly refers to the structure of the company, in terms of the management layers and supervisory control. Modern organizations is thereby advised in adjusting to more flat type organization, Continue reading

What is a Salary Survey?

The salary survey is the vehicle for relating the organisation’s salaries to those for similar jobs in other organisations. Salary survey information provides the raw material for translating job sizes into currencies, that is, for job pricing.  The survey gives information on base salaries and benefits.   This can be used by the human resource manager to calculate the organisation’s competitive position and to plan any corrective actions required.   As a first step in this process the human resource manager must identify the organisations for labor. In other words, does the organisation want to compare itself with: organisations in the same or related industries organisations in the same geographical area progressive Australian organisations multinationals organisations of a similar size in terms of sales, number of employees and so on the general community private sector companies only mix of private and public sector organisations? By answering such questions, the human Continue reading

Role of RBI (Reserve Bank of India) in Payment Systems

The Reserve Bank of India participates in the payment systems as a user of the system, as the service provider for various components of the systems and is also the regulator of the systems in many instances. As a user, the RBI submits instruments for clearing in the cheque-based clearing operations. RBI also participates as a user in the Electronic Clearing Service (ECS)and EFT systems for making its own internal payments to its employees, vendor payments etc. Similarly, RBI transactions in Repo / Reverse Repo under LAF, Open Market Operations etc., would also be settled through the respective components of payment systems. As a provider of payment system services, the RBI has taken many initiatives as can be seen under the evolution of payment systems in the country in the development and operationalisation of the systems. Under this, the clearing houses and ECS systems are managed by the Reserve Bank Continue reading

An Analysis of Decision Making Process in Organizations

In today’s business world, the main task of any manager is to take decision; these decisions are impacting the firm, the employees and the environment. As the world is developing and transitioning into a globalized unit, decision making is becoming a complicated task. Manager takes thunders of decisions every day, some decisions are done consciously and other are done subconsciously. More the manager has experiences, more often he will take subconscious decision for recurrent problem, due to it knowledge of the firm, the environments and it past experiences. Other decisions that are not as usual, need to be analyzed on every angle, before being able to build solutions for it, this would be a conscious decision. Decision making is defined as the process of deciding about something important, especially in a group of people or in organization. Decision-making is a six steps processes, no matter if the decision is taken Continue reading

Different Information Systems in Business

Information systems refer to the way in which information is gathered, customized, analyzed, shared and reported. Each information systems are invented to support these requirements of business to enable managers to take sound decisions to achieve business objectives and goals.   They often  overlaps each other with respect to functions they provide like gathering, comparing, analyzing, integrating different software applications and reporting. Each kind of information system supports this by varying degree of effectiveness. They all require costs, time, training to use hardware/software and changes to be adopted, to implement the system. 1. Executive Information Systems (EIS) Executive information system supports the top level management in taking strategic business decisions by providing information to executives. Executives can directly extract information from database of the EIS without any need to being reported. It gathers both internal and external information to support executives in achieving strategic objectives and goals. The features of Continue reading