Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Types of Plans Commonly Used in Management

The term plan refers to a course of action determined in advance by the management. It has always a time frame in other words it is a package of decisions to make efforts to achieve some results in a specified term of period. Goals (Target): goal is a desired state of affairs, which an organization wants to achieve. Overall goals are the collective ends for which the whole organization makes efforts to achieve. Goals may be of short term or long term in nature. E.g. goal of an automobile company may be to provide low cost and higher quality of automobiles to the public. Objectives: objective is the ends towards which activity is aimed. In other words it is desired and end result of an activity. There must be a time frame for the achievement of predetermines objectives. Objectives may differ from one organization to another. E.g. business organization will Continue reading

Abey Francis

Business Model Analysis of Starbucks

Starbucks Coffee company is headquartered in Seattle, Washington. It began in 1971 with just one retail store at Seattle’s historic Pike Place Market. Now it has become the leading brand and retailer in the world. Starbucks went public on June 26, 1992. The main aim of Starbucks is to become the leading brand and retailer of finest coffee in each of its target markets nationally and internationally by selling the best quality coffee and related products, and by providing high class customer service. Starbucks purchases and roasts a high quality whole bean coffees to sell them with fresh, rich-brewed espresso beverages, different varieties of pastries and coffee related accessories and equipment’s. Moreover Starbucks also sells coffee and tea products strategically through other channels such as supermarkets and non traditional retail channels such as United Airlines, Marriott International, Barnes & Noble bookstores and Department stores. More than quality coffee, Starbucks features Continue reading

Abey Francis

Case Study: Success of Starbucks Mobile Payment Application

Starbucks redefined highly competitive coffee shop business and successfully created an uncontested market by turning the simple coffee drinking experience into a way of life experience by drastically redefining the coffee shop environment by adding music, Wi-Fi, relaxed seating and luxurious interiors. Till Starbucks disrupted the traditional coffee shop market most of the focus was on the price, location and quality of coffee shops. Starbucks innovative value proposition includes wide variety of mostly coffee based menu along with other types of drinks that catered to wide range of audience who are willing to pay top buck for the luxurious and relaxed interiors that are perfect environment for socializing with friends and relax. Another important aspect that Starbucks focused was on the quality of customer service with an exclusive aim of maximum customer delight and they meticulously recruited and trained the best talent in the industry that has added huge value Continue reading

Abey Francis

Stratified Random Sampling in Research

In the example of choosing a simple random sample of twenty employees out of a thousand in a factory, suppose they include 100 supervise and 900 workers. A simple random sample comes by mere chance and it possible that among the twenty chosen, all may be supervisors or none may be. If the researcher feels that he should study both the subgroups, it would be me sensible to take a random sample from each subgroup (stratum) after separate lists for the two strata.   Such sampling is called stratified random sampling. Stratification may be done in business research on differ characteristics like sex, age (e.g. young, middle-aged, old), race, religion, occupation, education, residential area (e.g., rural, urban) ownership of (e.g., public sector, private sector), size of business or income. The  stratification  may be proportionate or disproportionate. In the sampling of twenty employees from a factory described above, if 2 supervisors Continue reading

Abey Francis

Consumer Decision Process In Services Marketing

Knowledge of the Buyer In buying decisions many times other people also influence the decision. In services these roles are played by many persons. In purchase of any service six distinct roles are played. They are; Initiator : The person who has a specific need and proposes to buy a service Influencer : The person or group of persons whom the decision maker refers to or who advice the decision maker Gate Keeper : The person or organization or promotional material, which act as filter on the range of services which enter the decision choice Decider : The person who makes the buying decision Buyer : The person makes the actual purchaser User : The actual user. Consumer Decision Making  Process in Services Marketing The consumer’s decision to purchase or reject a product or service is the moment of final truth for the marketer. It signifies the marketing strategy has Continue reading

Abey Francis

Publicity Strategies in Marketing – Positive and Negative

In today’s world, image and reputation of a business is critically significant than past due to increased market competition and also, with developed technologies, the consumers can be more easily evaluate to particular brand of product or organization. Therefore, it is essential that businesses and organizations have understanding of the effective public relation strategy  for healthy and positive brand development. Successful public relation can be give to organization as a good image, and thus publicity is significant role in terms of successful public relation. Because, publicity can be helps gain public awareness and build relationship between products and consumers. The publicity can be defined in many interpretations. Publicity involves supplying information that is factual, interesting, and newsworthy to media not controlled by you, such as radio, television, magazines, newspapers, and trade journals. It can be both positive and negative to one’s business or organization and thus, it is significant to Continue reading

Abey Francis