Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

10 Trends identified in the Service Sector in 21st Century

At the beginning of 21st Century, special issues have developed in area of marketing due to drastic changes in business environment and intense competition that has compelled the marketers to change the way of doing business. Marketing is changing and that’s obvious. The focus of marketing has widened from the classic product, price, and place, promotion to incorporate the yield management, customer experience and customization that necessitates marketer to concentrate on issues such as processes, people and consumer insight. Escalating customer’s demands, development of technology, increasing competition, increasing consumerism all have been main causes that led strategic change in marketing. Service sector in post industrial economies is facing unprecedented changes. Service marketing in 21st century is all about achieving return on investment (ROI) and relationship (ROR), retaining customer and increasing customer lifetime value. The changing role of marketing in service sector demands efficient and effective management of customers, channels, markets Continue reading

Abey Francis

Guerrilla Marketing – Concept and Principles

Marketing is a wide range of activities related to making sure that it continues to meet your needs and get the proper value in return.  It focuses on customer orientation and satisfaction of customer needs.  In the description, marketing is the activity set of institutions and procedures for creating, communicating, communication and exchange of offers that are of value for customers, clients, partners and society. The objectives of the organization depend on the knowledge of the needs and requirements of the target markets and delivering the desired satisfaction.  This suggests that in order to meet their organizational goals, organizations should anticipate the needs and desires of consumers and satisfy the most effective competitors.  Marketing strategies vary depending on the product, target market and budget. The concept of guerrilla marketing was set up as an unconventional system of promotions based on time, energy and imagination instead of big marketing budgets.  Typically, Continue reading

Abey Francis

Managing Project Life Cycle

Projects have a distinct life cycle, starting with an idea and progressing through design,  engineering and manufacturing or construction, through use by a project owner. Project  life cycle is a collection of generally sequential project phases, whose name and  number are determined by the control needs of organization or organizations  involved in the project. A project phase is collection of logically related project  activities usually culminating in the completion of major deliverable i.e. any  measurable, tangible, verifiable outcome, result or item that must be produced  to complete a project or part of project. The project originates as an idea in someone’s mind, takes a conceptual form  and eventually has enough substance that key decision-makers in the  organization select the project as a means of executing elements of strategy in  the organization. In practice, the project manager must learn to deal with a wide  range of problems and opportunities, each in Continue reading

Abey Francis

Case Study of Steve Jobs: The Ultimate Intrapreneur and Entrepreneur

Apple’s success can be without a doubt is credited to Late Steve Jobs and his entrepreneurial skills which reflected the way Apple developed their strategies and hence becoming a corporate Entrepreneur organization. Steve Jobs was an entrepreneur who turned into an intrapreneur due to demands of the environment he worked in. Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The kits were hand-built by Wozniak. Steve Jobs was booted in 1985 and returned as CEO in 1997. By the time of his death in 2012 at the age of 56, he had transformed a company that was in such weak financial shape that it accepted a $150 million investment from Microsoft, into the most profitable technology company in the world. A consummate showman, Jobs was adept at explaining his vision to a mass audience and Continue reading

Abey Francis

Costs and Benefits of Foreign Direct Investment (FDI)

Many governments can be considered pragmatic nationalists when it comes to FDI. Accordingly, their policy is shaped by a consideration of the costs and benefits of FDI. Here we explore the benefits and costs of FDI, first from the perspective of a host country and then from a perspective of the home country. Host Country Effects: Benefits There are three main benefits of inward FDI for a host country: the resource-transfer effect, the employment effect, and the balance of payments effect. Resource transfer effects: Foreign direct investment can make a positive contribution to the host country’s economy by supplying capital, technology, and management resources that would otherwise not be available. If such factors are scarce in a country, the FDI may boost that country’s economic growth rate. Many of the MNEs by virtue of their size and financial strength, have access to financial resources not available in the host country Continue reading

Abey Francis

How to Save Money with Credit Cards

Credit cards have been vilified by many as being the surest way of getting into irreversible debt. However, this notion and belief is not always true. It is possible to actually save money with credit cards. This is nevertheless only possible if you know how to go about saving money with credit cards. Here are a few time-tested ways in which you can still use your credit card and manage to put some cash into your pocket as well. Rewards are a popular offer given by most credit card providers. They offer the card user certain rewards for using the card to purchase or make payments. These rewards come in the form of cash rebates, travel service discounts and so on. Making sure you use only reward cards means you will be getting at least some value back for the money spent. However, this is just one aspect to reward Continue reading

Abey Francis