Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Ecological Business Strategies

Ecological business strategies consist on the firm’s position vis- à-vis the natural environment; they define the firm’s relationship with nature. They describe strategies for use of environmental resources and acceptable environmental impacts of the company’s activities. Ecological strategies try to minimize long-term environmental damages by managing the company’s inputs, throughput’s, and outputs. Just as “Total Quality Management” in corporation demands attention to each stage of the design and production process, a “Total Environmental Management” perspective can optimize the performance of the total system. Every organization requires materials and energy as inputs to its production process. Primary industries such as mining, forest products, pulp and paper, and oil and gas are particularly oriented toward extraction and utilization of raw materials. Secondary (manufacturing) industries such as steel, construction, automobiles, and petrochemicals are important users of materials and energy. Service industries (e.g. health care, education, legal, consulting, etc.) maker fewer demands for materials Continue reading

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What is Strategic Innovation?

Innovative thinking can be applied to the strategic planning of an organization to create new opportunities and boost market performance. Strategic Innovation is the creation of growth strategies, new product categories, services, or business models that change the market and generate significant new value for consumers, customers, and the organization. Strategic Innovation takes the road less traveled – it challenges an organization to look beyond its established business boundaries and to create possibilities in an open-minded and creative environment. It has been seen that focusing on the short-term aspects typically yields short-term results, however, firms seeking to make significant breakthroughs identify both, big and innovative ideas. Strategic Innovation calls for a holistic approach that operates on multiple levels. First, it blends non-traditional and traditional approaches to business strategy, deploying the practices of “Industry Foresight”, “Consumer/Customer Insight” and “Strategic Alignment” as a foundation, and supplementing them with more conventional approaches and Continue reading

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Behavioural Issues in Strategy Implementation

It is vital to bear in mind that organizational change is not an intellectual process concerned with the design of ever-more-complex and elegant organization structures. It is to do with the human side of enterprise and is essentially about changing people’s attitudes, feelings and – above all else – their behavior. The behavioral of the employees affect the success of the organization. Strategic implementation requires support, discipline, motivation and hard work from all manager and employees. Influence Tactics: The organizational leaders have to successfully implement the strategies and achieve the objectives. Therefore the leader has to change the behavior of superiors, peers or subordinates. For this they must develop and communicate the vision of the future and motivate organizational members to move into that direction. Power: it is the potential ability to influence the behavior of others. Leaders often use their power to influence others and implement strategy. Formal authority Continue reading

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A comparative study of Value System of Japan, China , America and India

In order to understand the members of a particular society, it is required to have some idea of their daily lives , their tradition , their beliefs , their way of looking at the world , their value system. Values determine what is right and what is wrong for an individual , for a group of people ,for the people living in a particular nation. Individual’s value system decide the dos and the don’ts in their life. It forms the foundations of their characters. Depending on their value system   , in a given situation they behave in a particular manner. The culture of various countries differ. There may be some similarity, but they are not the same. The values, beliefs and   notions of Japan differ that of America, china or India. An organization is a part of the society . therefore, as far as an organization in a Continue reading

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Importance of Services in Industrial Marketing

Business services include maintenance and repair support and advisory support.  Like supplies services are considered as expense items. The explosive growth  of the internet has increased the demand for a range of electronic commerce  services such as delivering technical support, customer training and  management development programmes. The rapid growth of business services  in industrial marketing is governed by four important  factors which are explained below. Innovations: The innovations in the field of science and technology have  contributed for increasing demand in the area of business services.  Advancement in computer security systems, computer enabled services,  environmental control systems for office and factory buildings are examples for  the effect of innovations on business services. Out Sourcing: It is a common phenomenon that the present day  organizations are getting the services done from outside services provide. In an  area where the company is not expertised such as management information functions, HR, Payrolls, Warehousing Continue reading

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Customer Based Brand Equity – Sources, Benefits and Measurement

Brand equity is defined and a comprehensive framework is described that incorporates recent theoretical advances and managerial practices in understanding and influencing consumer behavior. This framework identifies sources and outcomes of brand equity and permits tactical guidelines as to how to build, measure, and manage brand equity, as will be developed further in other sections of the article. Customer-Based Brand Equity Understanding the needs and wants of consumers and customers is at the heart of marketing. A brand equity framework should therefore recognize the importance of the customer in the creation and management of brand equity. Accordingly, customer-based brand equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. A brand is said to have positive customer-based brand equity when customers react more favorably to a product and the way it is marketed when the brand is identified as compared Continue reading

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