Balanced Mutual Funds

Mutual funds that invest both in debt and equity markets are called balanced mutual funds or simply balanced fund. A typical balanced fund would be almost equally invested in both the markets. The variations are equity funds that invest predominantly in equity (about 70%) and keep a smaller part of their portfolios in debt securities. These funds seek to enhance the income potential of their equity component, by bringing in debt. Similarly, there are predominantly debt funds (over 70% in debt securities) which invest in equity, to provide some growth potential to their funds. A balanced fund also tends to provide investors exposure to both equity and debt markets in one product. Therefore, the benefits of investment diversification get further enhanced as equity and debt markets have different risk and return profiles.

Tips for Effective Research Interviews

There are three major processes or techniques of interviewing in which the research worker should develop proficiencies: (1) creating a friendly atmosphere, (2) asking appropriate questions, and (3) obtaining right, responses.   However, some of the basic rules of research interviewing are follows: In establishing friendly relations, spend some time at it to develop a cordial setting for the interview. Engage in pleasant conversation through which questions can arise naturally. Try to establish a relationship of mutual confidence and frankness by stating the purpose of the interview clearly and simply with sincerity and reasonableness, linking the topic of the inquiry to interest of the person. Establish pleasant associations or circumstances. Help the interviewee to feel at case and ready to talk. Be at ease yourself and make it apparent. Allow him time to get acquainted with the surroundings and to gain poise. Make him feel that he is an equal Continue reading

Data Analysis in Research Methodology

After data are obtained are obtained through questionnaire, interviews, observation or through secondary sources, they need to be edited. The blank responses, if any, have to be handled in some way, the data coded, and categorizing scheme has to be set up. The data will then have to be keyed in, and some software program used to analyze them. Editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires, or unstructured observations. In other words, information that may have been noted down by the interviewer, observer, or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entirety. Lack of clarity at this stage will result later in confusion. The edited data should be identifiable through the use of a different color pencil or ink so that original information is still available in case Continue reading

Case Study: Product Innovation at Gillette

Gillette is considered as the first choice of both male and females. Both genders 16 years of age or above are the target market for Gillettes shaving products. The brand marks its success to a passion for innovation and new product development. The Gillette Company was established in 1901 and then acquired by Procter and Gamble in 2005 for US$57 billion. After the success revealed by Gillette in its third-quarter results in October 2004, the company launched several new products, including the M3Power razor for men, the Venus Divine razor for women, and two new electric toothbrushes, the Professional Care 8000 and the Sonic Complete. Since the inception of Gillette, a strong commitment to innovation has kept the company razor sharp. Gillette is renowned for its absolute dominance of the wet shaving, dry shaving and personal grooming markets. In fact, each and every division of the company is profitable, fast-paced, Continue reading

Max Weber and Postmodernism Theory Concepts

It is not difficult to argue that Max Weber has outlived all his competitors in the classical tradition. His ideas have inspired scores of sociologists in a host of areas for more than sixty years. The contemporary vitality of these ideas is in no small measure due to the fact that he is the most prominent advocate of modernism and that he has both resisted and justified some of postmodernism’s most convincing criticisms of modern social science and society. When analysing the statement that “the fate of our times is characterized by rationalization, intellectualization and about all by the disenchantment of the world” one must look into all aspects of the 3 ways of thinking that Weber has described; rationalism, intellectualization and disenchantment. When focusing solely on the rationalism that Max Weber talks speaks about we can see a connection to the way of thinking he described in his writing Continue reading

Characteristics of Successful Ecommerce Businesses

Ecommerce had brought much change in way business. It is enabled businesses to connect with each other in new way of thinking in every area on commerce. The turnover from usual business to e-commerce has anticipated exceeding far then expected by spectator. Many companies nowadays using Ecommerce had been successfully gained more profit in their business. These companies have their own features that show them as the highly rated successful companies. Most of these companies also have good strategies in planning their business that enables them to success. Amazon is one of the most famous e-commerce companies and founded by Jeff Bezos. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. According to the research conducted, Amazon attracted about over 615 million customers every year. The ability of online friendly website by Amazon is one of the key of success for this company. Another company Continue reading