Disruptive Technologies and Sustainable Technologies
Overview of Disruptive Technologies Disruptive technology was first introduced by Clayton Christensen in his article “Disruptive Technologies: Catching the Wave” (1995) which was co-wrote with Joseph Bower. In view of business and technology fields, disruptive technology is a technology initially in a form of simple application, then improves and dominates dramatically in the markets, where the markets do not expect. Disruptive technology typically improves in a way that by being lower priced and designed for various disciplines of consumers. Instead of allowing consumers with lots of money or lots of skills to use it, disruptive technology is designed in which allow “whole new population of consumers” to use it, access its services. For leaders of the existing markets, disruptive technology makes potential threats on them. It is because it competes with the existing leaders of the market in such an unexpected trend. Leaders of the existing markets sometimes fail Continue reading