Corporate Entrepreneurship (CE) – Definition, Types, and Success Factors
In recent years, the conditions of competition in the global environment have changed for the companies. The market is dominated by constant change, complex tasks and environmental turbulence. As knowledge, innovation and flexibility become an important resource for sustained competitive advantage and ‘Entrepreneurship’ is the crucial factor for success or survival. While small firms take the advantage of these conditions and become very successful due to their flexible structure and entrepreneurial spirit, large firms suffer more due to their mechanistic, bureaucratic and rigid structures. One of the solutions for companies to deal with the rigid bureaucratic structures is to induce Corporate Entrepreneurship in their structure. While CEOs are concerned about profitable organic growth, they find corporate entrepreneurship or creating a new business as one of the solution. As corporate entrepreneurship is becoming popular, it can be seen as a school within entrepreneurship theory. Since there is no generally accepted definition Continue reading