Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Theories of Collective Bargaining

Collective bargaining is process of joint decision making and basically represents a democratic way of life in industry. It is the process of negotiation between firm’s and workers’ representatives for the purpose of establishing mutually agreeable conditions of employment. Collective bargaining  is a technique adopted by two parties to reach an understanding acceptable to both through the process of discussion and negotiation. Collective bargaining involves discussions and negotiations between two groups as to the terms and conditions of employment. It is called ‘collective’ because both the employer and the employee act as a group rather than as individuals. It is known as ‘bargaining’ because the method of reaching an agreement involves proposals and counter proposals, offers and counter offers and other negotiations There are three important theories of collective bargaining  which have been discussed as follows: 1. The Marketing Concept and the Agreement as a Contract The marketing concept views Continue reading

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Case Study: Airbnb’s Growth Strategy Using Digital Marketing

Digital Marketing is a way of promoting and selling products and services by leveraging online marketing strategies such as search marketing, social media marketing or even email marketing. Digital Marketing is known as one of the best ways to help businesses to send their message in front of their best prospects and customers. The idea is to send the right and best offer at the right place and time. Today, customers are found online, on social media, staying updated on news sites or blogs, searching online if there is a need. Digital Marketing is no different than traditional marketing, both seek to develop a mutually beneficial relationship with leads, customers and prospects. But, digital marketing had to change tactics because it’s designed to reach today’s consumers. For example, think about the last purchase you made, regardless of what it was, you probably began by searching the internet to learn more Continue reading

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Competitive Intelligent System in Marketing

Today, information has become an integral part of every organization. However, there is need to effectively manage this information and gain benefit from information systems. Businesses must leverage the vast quantities of collected information in order to make effective decisions, achieve a strategic competitive advantage and achieve increased employee productivity. Competitive intelligence embodies a systematic and ethical program for gathering, analyzing and managing external information that can affect an organization’s plan and decisions. Competitive intelligent system can be used to monitor competitor’s activities, national and internal market trends, customer needs, existing and emerging technologies and regulatory trends. Competitive intelligence is the ongoing process of monitoring environment in order to identify the opportunities to act on or threats to avoid. Many companies use readily available software tools to implement competitive intelligent system. There are four main steps involved in designing and implementing competitive intelligent system. Very first step is setting up Continue reading

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Categories of Non Performing Assets (NPA’s)

Non Performing Assets (NPA’s) Non performing asset means an asset or account   of borrower ,which has been classified by bank or financial institution   as sub —standard , doubtful or loss asset, in accordance   with   the direction or guidelines   relating     to assets   classification issued   by RBI. An asset, including a leased asset, becomes non-performing when it ceases to generate income for the bank. A ‘non-performing asset’ (NPA) was defined as a credit facility in respect of which the interest and/ or instalment of principal has remained ‘past due’ for a specified period of time. With a view to moving towards international best practices and to ensure greater transparency, it has been decided to adopt the ‘90 days’ overdue’ norm for identification of NPAs, from the year ending March 31, 2004. Accordingly, with effect from March 31, 2004, a non-performing asset (NPA) shall Continue reading

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Principle of Time Perspective

The economic concepts of the long run and the short run have become part of everyday language. Managerial economists are also concerned with the short-run and long-run effects of decisions on revenues as well as on costs. The actual problem in decision-making is to maintain the right balance between the long-run and short-run considerations. A decision may be made on the basis of short-run considerations, but may in the course of time offer long-run repercussions, which make it more or less profitable than it appeared at first. An illustration will make this point clear. Suppose there is a firm with temporary idle capacity. An order for 5,000 units comes to management’s attention. The customer is willing to pay 4.00 $ per unit or 20,000 $ for the whole lot but not more. The short-run incremental cost (ignoring the fixed cost) is only 3.00 $. Therefore, the contribution to overhead and Continue reading

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Total Quality Management And Continuous Quality Improvement

Meaning of Total Quality Management (TQM) Total quality management (TQM) is defined as “managing the entire organization so that it excels in all dimensions of products and services that are important to the customer.” As the definition states, this philosophy concentrates on quality as a primary component of the organization’s drive for competitive advantage. Marketing decision-making is directly effected by such a system because quality is a component of product/service design and can be an important decision-making criterion employed by potential buyers. The TQM model goes beyond product and service quality, however, and suggests that a highly structured system of management that emphasizes mechanisms like control and punitive action which stifles people and ultimately hinders an organization’s attempt to produce quality products and services. Rather, the organization that views all its employees as critical, creative resources will be much better able to pursue quality in every activity and through every Continue reading

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