Principle of Time Perspective
The economic concepts of the long run and the short run have become part of everyday language. Managerial economists are also concerned with the short-run and long-run effects of decisions on revenues as well as on costs. The actual problem in decision-making is to maintain the right balance between the long-run and short-run considerations. A decision may be made on the basis of short-run considerations, but may in the course of time offer long-run repercussions, which make it more or less profitable than it appeared at first. An illustration will make this point clear. Suppose there is a firm with temporary idle capacity. An order for 5,000 units comes to management’s attention. The customer is willing to pay 4.00 $ per unit or 20,000 $ for the whole lot but not more. The short-run incremental cost (ignoring the fixed cost) is only 3.00 $. Therefore, the contribution to overhead and Continue reading