Sales Promotion Strategies and Practices

The sales promotion strategy is an important element in overall marketing strategy. Sales promotion strategy involves identification of objectives, effective communication for attracting attention, allocation of budget, determining the correct promotional mix, introduction of strategic approach and finally evaluation. Each one of them are briefly explained here. 1. Sales Promotion Objectives The marketer should determine his sales promotion objectives. He should determine what is to be accomplished and what kind of buyer responses are desired. Sales promotion tasks should be objective oriented. These tasks are informing, persuading and reminding the customers about the products. The sales manager should inform consumers about his product and should highlight its special features. He has not only to inform the customers but persuade them to buy it. 2. Communication Sales promotion should attract the attention of the target audience. If the prices, discounts, off season facilities etc, are not adequately and effectively communicated, the Continue reading

Definition of Financial Services

As per section 65(10) of the Finance Act, 1994, “banking and financial services” means the following services provided by a banking company or a financial institution including a non banking financial company, namely; (i) financial leasing services including equipment leasing and hire-purchase by a body corporate; (ii) credit card services; (iii) merchant banking services; (iv) securities and foreign exchange (forex) broking; (v) asset management including portfolio management, all forms of fund management, pension fund management,   custodial depository and trust services, but does not include cash management; (vi) advisory and other auxiliary financial services including investment and portfolio research and advice, advice on mergers and acquisition and advice on corporate restructuring and strategy; and vii) provision and transfer of information and data processing. Financial services can be defined as the products and services offered by institutions like banks of various kinds for the facilitation of various financial transactions and other Continue reading

Regulations for investment’s by FII’s in India

FII Regulations in India: Investment by Foreign Institutional Investors (FII’s) is regulated under SEBI (FII) Regulations, 1995. Following are some of important regulations by SEBI and RBI: The total investments in equity and equity related instruments (including fully convertible debentures, convertible portion of partially convertible debentures and tradable warrants) made by a Foreign Institutional Investor in India, whether on his own account or on account of his sub- accounts, should be at least seventy per cent of the aggregate of all the investments of the Foreign Institutional Investor in India, made on his own account and through his sub-accounts. The cumulative debt investment limit for FII investments in Corporate Debt is USD 15 billion. The amount was increased from USD 6 billion to USD 15 billion in March 2009. USD 8 billion will be allocated to the FIIs and Sub-Accounts through an open bidding platform while the remaining amount is Continue reading

Some Facts Regarding Credit Cards

Know the Credit Card Well Before Applying for One Owning credit cards are quite handy. You need not bring cash but still able to buy anything you want since almost all establishments, including those selling online, accept all types of credit cards. In fact, even if you do not have money yet, you can already make any purchase that may be heavily needed. It therefore provides safety and an answer to emergency needs. However, people who are making use of credit cards should have discipline and be responsible enough not to spend beyond their means or end up being burdened with tons of debt. Those who are uncontrollable can even end up facing bankruptcy. Always keep in mind that credit card interests can be costly once compounded. If you have several credit cards and you have no control with your spending, chances are you will not be able to pay Continue reading

Actions Taken by RBI and Ministry of Finance to Tackle Economic Problems

As most of economists feel that the most horrible economic problem which India is facing currently is inflation. To come out of these problems RBI and ministry of finance and other relevant government and regulatory entities are taking various initiatives which are as follows; RBI MONITORY POLICY With the introduction of the Five year plans, the need for appropriate adjustment in monetary and fiscal policies to suit the pace and pattern of planned development became imperative. The monitory policy since 1952 emphasized the twin aims of the economic policy of the government: Spread up economic development in the country to raise national income and standard of living, and To control and reduce inflationary pressure in the economy. This policy of RBI since the First plan period was termed broadly as one of controlled expansion, i.e.; a policy of “adequate financing of economic growth and at the same time the time Continue reading

Roles and Responsibilities of Team Members

Teams are usually selected or authorized by the quality council. A team will consist of a team leader, facilitator, recorder, time keeper and members. All team members have clearly defined roles and responsibilities. The team leader, who is selected by the quality council, sponsor or the team itself, has following roles. Ensure the smooth and effective operation of the team, handling and assigning record keeping, orchestrating activities, and how overseeing preparation of reports and presentation. Facilitate the team process, ensures that all members participate during the meetings, prevents other members from dominating, actively participates when appropriate, guides without domineering, and uses positive interpersonal behavior. Serves as a contact point between the team and the sponsor or quality council. Orchestrates the implementation of the changes recommended by the team within organizational constrains and team boundaries. Monitor the statues and accomplishments of members, assuring timely completion of assignments. Prepare the meeting agenda, Continue reading