Retail: Meaning and Definition

The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman—the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer, meaning ‘to cut a piece off’ or ‘to break bulk’. A retailer is a person, agent, agency, company, or organization which is instrumental in reaching the goods, merchandise, or services to the ultimate consumer. Retailers perform specific activities such as anticipating customer’s wants, developing assortments of products, acquiring market information, and financing. A common assumption is that retailing involves only the sale of Continue reading

Advantages of Fixed Exchange Rate System

A nation’s choice as to which currency regime to follow reflects national  priorities about all factors of the economy, including inflation, unemployment,  interest rate levels, trade balances, and economic growth. The choice between  fixed and flexible exchange rates may change over time as priorities change. Read More: Fixed Exchange  Rate System Flexible Exchange  Rate System At the risk of over-generalizing, the following points partly explain why  countries pursue certain exchange rate regimes. They are based on the premise  that, other things being equal, countries would prefer fixed exchanges rates. Fixed  exchange  rates provide stability in international prices for the conduct of  trade. Stable prices aid in the growth of international trade lessens risks  for all businesses. Fixed exchange rate system reduces the possibility of competitive  depreciation of currencies, as it happened during the 1930s. Also,  deviation from the fixed rates is easily adjustable. Fixed exchange rate provides  stability in the Continue reading

Recent Developments in Corporate Governance

The Department of Company Affairs, in May 2000, invited a group of leading industrialists, professionals and academics to study and recommend measures to enhance corporate excellence in India.   The Study Group in turn set up a Task Force, which examined the subject of Corporate Excellence through sound corporate governance and submitted its report in Nov. 2000.   The task force in its recommendations identified two classifications namely essential and desirable with the former to be introduced immediately by legislation and the latter to be left to the discretion of companies and their shareholders.   Some of the recommendations of the task force include: Greater role and influence for nonexecutive independent directors Stringent punishment for executive directors for failing to comply with listing and other requirements Limitation on the nature and number of directorship of managing and whole-time directors Proper disclosure to the shareholders and investing community Interested shareholders to Continue reading

Requirements of a Successful Industrial Relations Programme

Today’s professional industrial relations director, or by whatever title he is designated, no longer views his job as personalizing management, or that of a social worker in a factory, or a union buster, he looks upon his department as an adjunct to management supervision at all levels; he keeps other executives informed about new discoveries, programme trends and needs. At the same time, he provides efficient service in the operation of several centralized services. A successful industrial relations programme reflects the personnel viewpoint, which is influenced by three main considerations: Individual thinking Policy awareness and Expected group reaction Individualized thinking makes if imperative for the administrator to consider the entire situation in which the affected individual is placed. Policy awareness underscores the idea of the consistency of treatment and the precedent value of any decision which a management takes; while expected group reaction balances what we know of human nature Continue reading

Marketing Strategies for Gaining Market Share

Marketing strategies used by companies to achieve or defend its competitive advantage. The main strategies used are defensive and offensive strategies. Offensive strategies are used to secure the company’s competitive advantage whereas a defensive strategy is used to defend the competitive advantage of the company. These strategies have various types that are further explained with the help of techniques used by companies to capture or defend their competitive advantages. The examples elaborate in simplified terms the marketing warfare that takes place to maintain and capture market share. The Defensive Marketing Strategies This strategy aims at maintaining the market share the company has already achieved. It does not enhance the firm’s competitive advantage but helps fortify the firm competitive position. Normally a defensive strategy should be employed by the market leader due to its market share advantage and position. There are various types of defensive strategies which are elaborated below. 1. Continue reading

The Importance of Population Trends in Business

The population of a country and its economic growth is closely interlinked with the attainment of economic development; a country must consider its human resources both from the angle of assets and liabilities. That proper utilization of natural endowments and the level of production of national wealth depend very much on the extent and efficiency of human resources, but too much of population will again eat up all the fruits of developments. From the point of view of economic welfare it is quite essential to study human resources in detail at the same time it should be stressed human beings are the vital instruments of production. The fruits of all economic activities are rested on the betterment of conditions of living of human being. The human resources are playing a vital role in attaining economic development of country. The economic development of country involves proper utilization of its physical resources Continue reading