Steps in Project Risk Management Process

Project risk management as simple as it may seem and less regarded by many is a key component for a better project plan, time management, cost estimation and project scheduling.  Project risk management is a term that encompasses and involves all processes concerned with identification, analyzing and response to project risk. It also consists of maximizing the results of likely positive events and minimization of the impacts of negative events.  An effective project execution is also achieved through inclusion of risk management at all stages of the project starting from the planning, to implementation and finally execution. Experts have stated that a proper and strong project risk management process can reduce project problems by as much as 75 – 90%, combining it with concrete project management plans, defining a proper scope, managing change and communication, a good project risk management helps in reducing and eliminating surprises and unexpected project risks. Continue reading

Measuring Advertising Effectiveness

All advertising efforts are directed mainly towards the achievement of business, marketing and advertising objectives i.e., to increase the sales turnover and thus to market the maximum profit. The advertiser spends millions in to this advertising activity. In the background of all these efforts, is an attempt to attract the customer towards the product through advertising. As soon as the advertising campaign is over, a need is generally arisen to measure the effectiveness of the campaign. Whether, it has achieved the desired results i.e. desired sales profitability or results in terms the change in customer behavior in favor of the company’s product which will naturally, affect the future sale of the product. In order to measure the effectiveness of advertising copy, two types of tests pre-tests and post-tests can be undertaken. Pre-tests are generally conducted in the beginning of the creation process or at the end of creation process or Continue reading

Corporate Advisory Services

With the growing importance of investment banking across the globe, its advisory functions are beginning to find worldwide acceptance. People are looking at these advisory functions, with increased confidence. One of such functions is corporate advice. However, these services are spread over a vast spectrum of corporate activity. Some of them are very well suited for investment banks, with the rest finding place with specialist advisory firms. The essence of corporate advisory services for investment banking relates to Business advisory, Restructuring advisory, Project advisory and Merger & Acquisition advisory. Corporate Advisory Services  is an umbrella term that encompasses specialized advice’s rendered to corporate houses by professional advisers such as accountants, investment banks, law practitioners and host of similar service providers. Importance of   Corporate Advisory Services The factors that necessitate the need for corporate advisory services are. With the world growing at a rapid pace, the company would not want Continue reading

Factors Affecting Dividend Policy

Dividend is the amount paid out to the shareholders out of the earnings for equity shareholders. That part of the total earnings, which is not paid out as dividend, is the retained earnings (RE), which is ploughed back or reinvested in the business. The higher the amount of dividend, the lower the retained earnings  and vice versa. Retained profit increases the long-term capital base of the company and thus increases the potential of future earning capacity. On the other hand, the higher the dividend, the higher the earnings of the equity shareholders at present. The question is what is the trade-off between present earnings and higher future earnings; what is the optimum dividend policy. As in other matters, that dividend policy is optimum, which  maximizes  the net wealth of equity shareholders. The issue before dividend policy is to determine the best distribution of profit between dividend per share (DPS) and Continue reading

Verbal Communication in Business

Meaning and Importance of Verbal Communication Our spoken words have greater impact than that of the sword taken out of the scabbard. The speeches of famous leaders and revolutionaries have had the greatest impact on people resulting in movements and revolutions. The words can encourage the people to take over and complete the tasks beyond their ability. On the other hand, the worlds can dis-spirit and discourage the people from doing even their routine jobs. Oral communication is vital to human relationships in every business organization as well as social gatherings. We talk to people for many purposes. We may talk in order to escape boredom, to get acquainted with a newcomer, to warn the person about his or her misbehavior, to suggest novel ideas to other people who work with us, to instruct others, and for a number of other purposes. Much of the professional and business communication through Continue reading

The Technology Push for Knowledge Management

The concept of knowledge itself is not new, because the need and importance of knowledge has been the basis for the development of various cultures, philosophies and religions. What has really made it possible for people and even organizatins today to even contemplate harnessing knowledge energies for better management has been the rapid evolution in technology that we have seen over the last decades. The role of technology, particularly information technology in defining and revitalizing corporate strategy has evolved over the last forty years or so. In the 1960s and 70s, computers were confined to glass cabins and sometimes as departmental number crunches. Information strategy was always seen as something that would come in after the corporate strategy had been defined. It was only with the introduction of the personal computer in the early 1980s and the subsequent spread of the networking phenomenon that changed the role of information technology Continue reading