Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

Adjusted Book Value Method of Corporate Valuation

In recent years, management consulting firms have started offering companies advice on how to increase value. This has been possible because of the fear of hostile takeovers. Companies have increasingly turned to “value consultants” to tell them how to restructure, increase value, and avoid being taken over. The consultants suggestions have often provided the basis for the restructuring of these firms. The value of a firm can be directly related to decisions that it makes: on which projects it takes, on how it finances them, and on its dividend policy. Understanding this relationship is key to making value increasing decisions and to sensible financial restructuring. Adjusted Book Value Approach to Corporate Valuation The adjusted book value method of corporate valuation  involves estimation of the market value of the assets and liabilities of the firm as a going concern. It is a pointer to the liquidation value of the firm. It Continue reading

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Usage and Privacy Concerns of Ubiquitous Connections in Retail Industry

It has become essential for organizations across the world to deploy the latest technology and information systems to understand customers and answer real business problems whilst delivering the best service to their customers. As economies are moving towards a more digitalized ecosystem, the value of data has grown exponentially. Businesses acquire data from a number of sources such as social media sites, online polls, cookies, etc., to assess online activities, find new ways to target customers and monetize the data. Such data often includes personal and sensitive personal information, which if compromised or misused can cause immense harm and thereby a threat to privacy. Though privacy has not been clearly defined because of its many forms and versions, it can be said that it is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. Privacy as a concept remains important Continue reading

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Significance of Social Evaluation of Marketing

Social Evaluation of marketing is an approach that has a long-term impact on an individual.  Marketing plays an important role in a society by influencing life of people. Marketing is much more than advertising and selling.  It plays an important role in meeting the needs of the consumers. The concept of marketing touches life of every individual. It is a medium through which desire of people is satisfied on everyday basis.  The overall concept of marketing concept covers activities like advertising, public relation, promotion, sales, etc. This is a process through which a product or a service is introduced in the market. For the reason it is important to manage the marketing policies. Marketing is a broad concept comprising of activates from procurement of raw material till after sales services. The broad parameter of the marketing strategies helps in organizational design. For the purpose the marketing strategies are developed by Continue reading

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Elements of Brand Identity

There are many elements/characteristics associated with a brand, which need to be understood to facilitate brand creation and brand management.  These include brand identity, image, positioning, personality, culture and architecture, as well as brand components such as the text, visual images, and sounds. The brand identity is the way in which a brand/product is portrayed by the firm, with the aim of differentiating the brand from competitors while concurrently creating familiarity between the target market and the brand. This is achieved using a range of tools, which will include the brand image, positioning, personality, culture and architecture. The brand image uses these tools in a combined manner to create or embody a unique set of representative associations which helps to establish a relationship between the customer and the brand/product. The brand identity should create immediate recognition not only for the underlying product/service, but the values, positioning, and general benefits associated Continue reading

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Problems Faced by Trade Unions in India

The shortcomings or the weakness of the trade union movement in India are as follows: Lack of Balanced Growth: Trade unions are often associated with big industrial houses. A vast majority of the working population is without any union backing. The entire agricultural sector is highly unorganized in India. The agricultural workers are subject to all kinds of exploitation. The same is true with respect to those working in small scale and cottage industries. Lack of balanced growth of trade unions in all sectors is one of the major weakness of the trade union movement in India. Low Membership: Trade unions , with the exception of few have low membership. This is because many employees are not willing to join unions although they are ready to enjoy the benefits arising out of the union actions. The reasons for the hesitation of employees to join unions include, among others, the need Continue reading

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Uses of Industrial Advertising

Rarely is advertising employed by itself in the industrial arena. The  complexity of most industrial products, coupled with buyers’ expectations and  unique information needs, requires personal contact. It is not possible, however, for  sales people to make contact with all the various individuals who may be  involved in a purchasing decision. In fact, studies have indicated that on the  average for every ten buying influencers, salesperson reaches only three to four.  Not only is industrial advertising an effective means of reaching inaccessible or  unknown buying influencers, it creates awareness, enhances the effectiveness of  the sales call, increases the overall efficiency of the selling effort, and is an  important ingredient in creating and maintaining demand at the distributor level. Reaching Buying Influences:  It is not uncommon for industrial sales people to  be unaware of individuals within a firm who may be in a position to exert  influence on a purchasing decision. Continue reading

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