Reprimands in the Workplace

Reprimanding is a form of punishment which is can be used in decreasing problematic behaviors. It simply means to be scolded, yelled at, and bawled out or to be chastised verbally for exhibiting unwanted target behavior. Reprimands are useful when a person is engaging in mannerisms that call for immediate action because maybe it is harmful to others, self, or to property. Reprimands should be explicitly and selectively used in response to particular mannerisms or behaviors. They should also be inclusive of a statement of the required behavior which of course is the opposite of inappropriate behavior. For the reprimands to be effective the user must be specific. They should also come immediately, use a physical demeanor or a firm voice, back up the reprimand with some loss of privileges, and encourage the person to behave appropriately by stating the correct behaviors explicitly. In this article, we will focus on Continue reading

Personal Selling in Industrial Marketing

Personal selling is one of the oldest forms of promotion. It involves the  use of a sales force who orally communicates about the company’s  products or services to the potential buyers with an intention to make a  sale. Personal selling is the primary demand stimulating force in the  industrial marketer’s promotional mix. Its role is very dominant in  industrial markets because of less number of potential customers  present compared to the consumer markets and the large amount of  money purchases involved. As the cost per sale through personal selling  is too high, industrial marketers have to carefully manage and integrate  personal selling into organization’s marketing mix. This will also lead to  maximize its effectiveness and efficiency. The job of personal selling  starts after determining the target segment in the organization’s market.  The sales force in most of the industrial organizations follow the  “systems selling” approach where they recognize the entire Continue reading

Diversification of Securities in Portfolio Investments

Reduction of Risk through Diversification of Securities The process of combining securities in an investment portfolio is known as diversification. The aim of diversification of securities is to reduce total risk without sacrificing portfolio return. To understand the mechanism and power of diversification, it is necessary to consider the impact of co-variance or correlation on portfolio risk more closely. We shall examine three cases: (1) when security returns are perfectly positively correlated, (2) when security returns are perfectly negatively correlated and (3) when security returns are not correlated. Diversification means, investment of funds in more than one risky asset with the basic objective of risk reduction. The lay man can make good returns on his investment by making use of technique of diversification. Main forms of Diversification of Securities Simple Diversification, Over Diversification, Efficient Diversification. 1.  Simple Diversification It involves a random selection of portfolio construction. The common man could Continue reading

Activity Based Costing in Logistics

Activity-based costing seeks to relate all relevant expenses to the value adding activities performed. For example, costs are assigned to a customer or product to reflect all relevant activity cost independent of when and where they occur. The fundamental concept of activity-based costing is that expenses need to be assigned to the activity that consumes a resource rather than to an organizational or budget unit. For example, two products produced in the same manufacturing facility, may require different assembling and handling procedures. One product may need an assembly or packaging operations that requires additional equipment or labor. If total equipment and labor costs are allocated to the products on the basis of sales or units produced than both items will be charged for the additional assembly and packaging operations required by only one of them. In case of logistics, the key event is a customer order and related activities and Continue reading

Case Study: Marketing Strategy Analysis of Apple iPad

To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest iPad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the Continue reading

Litecoin vs. Ethereum Classic: Which is the Better Investment?

Cryptocurrencies have become a hot topic in the world of finance and investing. With numerous options available, it can be overwhelming to choose which cryptocurrency to invest in. In this article, we will compare two popular cryptocurrencies, Litecoin and Ethereum Classic, and analyze which one might be the better investment option for you. Start your trading journey by investing in a reliable trading platform like Immediate Edge. Understanding Litecoin Litecoin, often referred to as the “silver” to Bitcoin’s “gold,” was created by Charlie Lee in 2011. It is a peer-to-peer cryptocurrency that enables instant, low-cost payments to anyone around the world. Litecoin operates on an open-source blockchain network and offers several advantages over Bitcoin, including faster transaction confirmation times and a different hashing algorithm. Litecoin’s faster block generation time of approximately 2.5 minutes, compared to Bitcoin’s 10 minutes, allows for quicker transaction confirmations. This feature makes Litecoin more suitable for Continue reading