Exploratory Research – Explanation and Methods
Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation, but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually, exploratory research is conducted with the expectation that subsequent research will be required to provide conclusive evidence, It is a serious mistake to rush into detailed surveys before less expensive and more readily available sources of information have been exhausted. In an organization considering a program to help employees with childcare needs, for example, exploratory research with a small number of employees who have children might determine that many of them have spouses who also work and that these employees have positive reactions to the possibility of an on-site child-care program. In such Continue reading