Distribution Objectives

Interrelated objectives: A firm’s distribution objectives will ultimately be highly related–some will enhance each other while others will compete. For example, as we have discussed, more exclusive and higher service distribution will generally entail less intensity and lesser reach. Cost has to be traded off against speed of delivery and intensity (it is much more expensive to have a product available in convenience stores than in supermarkets, for example). Narrow vs. Wide reach: The extent to which a firm should seek narrow (exclusive) vs. wide (intense) distribution depends on a number of factors. One issue is the consumer’s likelihood of switching and willingness to search. For example, most consumers will switch soft drink brands rather than walking from a vending machine to a convenience store several blocks away, so intensity of distribution is essential here. However, for sewing machines, consumers will expect to travel at least to a department or Continue reading

Rights Offering (Issue)

Whenever an existing company wants to issue new equity shares, the existing shareholders will be potential buyers of these shares. Generally the Articles or Memorandum of Association of the Company gives the right to existing shareholders to participate in the new equity issues of the company. This right is known as ‘pre-emptive right’ and such offered shares are called ‘Right shares‘ or ‘Rights issue‘. A rights issue involves selling securities in the primary market by issuing rights to the existing shareholders. When a company issues additional share capital, it has to be offered in the first instance to the existing shareholders on a pro-rata basis. This is required in India under section 81 of the Companies Act, 1956. However, the shareholders may by a special resolution forfeit this right, partially or fully, to enable the company to issue additional capital to public. Under section 81 of the Companies Act 1956, Continue reading

Total Quality Management (TQM) Implementation

Total Quality Management (TQM) is a method by which management and employees can become involved in the continuous improvement of the production of goods and services. It is a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful practices. Total Quality Management (TQM)    views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge and experiences of workers. The simple objective of TQM is “Do the right things, right the first time, every time.” TQM is infinitely variable and adaptable. Although originally applied to manufacturing operations, and for a number of years only used in that area, TQM is now becoming recognized as a generic management tool, just as applicable in service and public sector organizations. A preliminary step in Total Quality Management (TQM) implementation  is to assess the organization’s Continue reading

Motivation – Definition, Process, Types, Features and Importance

Definitions of  Motivation The word Motivation derives from the   Latin word “Movere”. The Latin word “Movere” means “To move”, “To drive” or “To drive forward” etc.  Motivation can be defined as stimulating, inspiring and inducing the employees to perform to their best capacity. Motivation is a psychological term which means it cannot be forced on employees. It comes automatically from inside the employees as it is the willingness to do the work. Joe Kelly  defined Motivation as “Motivation is a process where by needs instigate behavior directed towards the goals that can satisfy those needs.” According to W. G. Scot, “Motivation means a process of stimulating people to action to accomplish the desired goals.” According to Michael J. Jucius, “Motivation is the act of stimulating someone or oneself to get a desired course of action, to push the right button to get a desired results.” Process of Motivation Unsatisfied Continue reading

Ethical Reasoning

Ethics is a term which refers to moral philosophy that focuses on the aspects of good life and the difference between better and worse. Ethics is concerned about the rules of human behavior and considers whether or not there is any objective right or wrong. Furthermore, ethics is concerned about the foundations of moral principles and how it evolved. Considering the definition of ethics, it can be deemed that its main objective is to guide the society on deciding what is good from bad and what is better from worse which is also referred to as normative ethics. This may be done in a general way or may address certain ethical issues only. Another form or ethics is termed as meta-ethics wherein the meaning of ethical language is analyzed to identify their true meaning. Simply speaking, the true meaning of referring to something as a moral act or a right Continue reading

The Rational and Dynamic Approaches to Strategic Management

Strategic management is a not a new concept. It has been defined as a management system which links strategic planning and decision making with the day-to-day business of operational management. Strategic management is not a simple, step by step process, but a complex and iterative process which needs hard work and dedication from many people in an organization to implement it toward the objective. It is the process for the leading members of an organization to forecast its future and develop the necessary procedures and operations to achieve its future. Strategic management is usually found in high levels of management to help organization gather, analyze and organize useful information to keep up with industry and competitive trends. The rational and dynamic approaches to strategic management are two different schools of thought. The rational approach is well-planed and more prescriptive on strategy selection. However, the dynamic approach is opposite. Rational Approach Continue reading