Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

The Customer Satisfaction Model – Based on American Customer Satisfaction Index (ACSI)

Marketing Management

Rumours in Business Organizations

Business Communication

Targeting Strategies Involved in E-marketing

Once the variables that form a lucrative cluster of customer base for the product is identified, advertising campaigns are decided to target those customers. The E-marketer arrives at the second stumbling block here “portals”. Portals have the most popular URLs on the web today. They claim to be a one-stop solution for anything and everything that the netizen looks for. For the netizen it means less URLs to remember and a place to meet people & socialize. It could have, in most probability, also been the place of a successful electronic transaction before, quelling his/her security concerns. Although portals deny their comparison with the supermarkets of the real world, they are doing just that right now. A portal is not exactly a marketers’ paradise. He would rather prefer sites, which have a niche target audience in sync with his requirements. The next step is to select segments for targeting online Continue reading

Abey Francis

Technological Knowledge Generation and Diffusion in Organizations

The differences in the types of organisations, their structures, their goals and perspectives, and the way they recognise and face challenges can breed a lot of opportunities and avenues for producing and distributing new information to the world. Technology and science has made wonders for almost everyone living in this planet. It has changed the way we live. It has also introduced new sets of problems and issues which must be strategically addressed. Firms are already in the forefront of responding to changes and challenges in their environment. They respond to these challenges through strategies that make use of support systems like technology and scientific research. Today’s business and social transactions are being supported more and more by technological and scientific innovations and strategies. Knowledge of advanced technologies in the different sciences and frontiers has largely advanced most careers and business prospects. The purpose of a business firm is to Continue reading

Abey Francis

Management Thoughts In Indian Epics

One of the greatest contributions of India to the world is Holy Gita which is considered to be one of the first revelations from God. Bhagavad Gita means song of the Spirit, song of the Lord. The Holy Gita has become a secret driving force behind the enfoldment of one’s life. In the days of doubt this divine book will support all spiritual searches. This divine book will contribute to self reflection, finer feeling and deepen one’s inner process. Then life in the world can become a real education–dynamic, full and joyful–no matter what the circumstance. May the wisdom of loving consciousness ever guide us on our journey? What makes the Holy Gita a practical psychology of transformation is that it offers us the tools to connect with our deepest intangible essence and we must learn to participate in the battle of life with right knowledge? The Holy Gita is Continue reading

Abey Francis

New Products and Brand Extensions

When a firm introduces a new product, it has three main choices as to how to brand it: It can develop a new brand, individually chosen for the new product. It can apply, in some way, one of its existing brands. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined with an existing brand, the brand extension can also be called a sub-brand. An existing brand that gives birth to a brand extension is referred to as the parent brand. If the parent brand is already associated with multiple products through brand extensions, then it may also be called a family brand. In line extension, the parent brand is used to brand a new product that targets a new market segment within a Continue reading

Pages: 1 2
Abey Francis

Multinational Corporations (MNCs) – An Overview

Multinational Corporations (MNCs) are businesses that extend outside of their own country, whether they are located throughout the world or only in a couple other countries, they are considered multinational. The value adding activities which are owned by these companies are used to produce tangible goods or intangible services or the combination of both. There are many reasons as to why firms become multinational and there are various strategies for a firm to become multinational. The immediate motives of the Firms can be to expand business, to seek new market, or for additional profits and revenues. It may also be to concentrate on the economics of scale that a larger international demand can bring. The motive behind market seeking activities is strong among firms who have some advantage related to technology or brand which gives them a competitive advantage over domestic rival. Another reason for firms to become multinationals is Continue reading

Abey Francis

Poverty Trap

Poverty trap is a situation where an unemployed person receiving social security benefits not encouraged to  seek work because his or her after €tax earnings potential in work is less than the benefits currently  obtained by not working. The poverty trap occurs due to benefits such as income support, housing benefit, single parent allowance and family tax credit. Given that social security benefits represent the ‘bottom line’ (that is, the  provision of some socially and politically ‘acceptable’ minimum standard of living), the problem is how  to reconcile this with the ‘work ethic’. For example, consider the case of a low-skilled person in the UK. He is unable to get a high-paid job because he doesn’t have the right skills, training or experience. He has two options. First one is to get a low-paid job or second option is to claim unemployment benefits. If he  gets a low paid job he Continue reading

Abey Francis