What is a Meeting? A meeting is a gathering of people to present or exchange information, plan joint activities, make decisions, or carry out actions already agreed upon. Almost every group activity or project requires a meeting, or meetings, of some sort. In business organizations, different meetings of executives and employees are held to discuss and debate upon certain matters for taking collective decisions. At these business meetings different proposals are discussed in the light of their pros and cons, and consensus is reached through interaction and influence among various persons. In business, meeting is any focused conversation that has a specific purpose, like taking decision of share capital, issue of dividends, issue of bonus shares, etc. Purpose of Business Meetings Meetings play vital roles in business management. It is also dynamic tools for communication. In modern world, meetings are conducted in almost every organization. It may be held for Continue reading
Communication in Business
Why Integrated Marketing Communication is Important?
For marketing communication to be successful, sound management decisions must be made in the other three areas of the marketing mix: the product, service or idea itself; the price at which the brand will be offered; and the places at or through which customers may purchase the brand. The best promotion cannot overcome poor product quality, inordinately high prices, or insufficient retail distribution. Likewise, successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. To this end, a new way of viewing marketing communication emerged in the 1990s. It is called integrated marketing communication; this perspective seeks to orchestrate the use of all forms of the promotional mix to reach customers at different levels in new and better ways. Why Integrated Marketing Communication is Important? The evolution of the above mentioned perspective has two origins. Marketers began to realize that advertising, Continue reading
Downward Communication in Business
Downward Communication Downward communication in business usually dealt with job instructions, rationale, information and feedback. Downward communication is a supervisory communication, which is initiated by the upper management. It flows downward through lithe hierarchy of command. The effective downward communication is crucial to the success of the organization. The management or the supervisory staff has to communicate with the subordinates in order to organize, coordinate and direct the operational aspects of the organization. It is a very suitable channel to the organization in which the ‘chain of command’ is arranged in the ranks that are distinctly one below the other. Media of Downward Communication Oral media dominates the downward flow of communication. It is convenient for a departmental head to give oral instructions and orders to the supervisor. Instead of issuing lengthy written instructions, the Managing Director usually convenes a meeting of the departmental managers in order to impart the Continue reading
Business Proposal: Meaning, Types and Drafting
A Business Proposal can be defined as an offer document presented to undertake work affecting the future of an organisation. Usually a business proposal is given for any additions or amendments to be incorporated within a business framework. Proposals are also tools of communication but in a different sense. They do not just give the facts but also a probable solution to a particular problem or situation. They can be written to people within or outside an organisation. Business Proposals can be classified into two types: Sales Proposal and Research Proposals. Sales Proposals are written with the aim of bringing gains for the proposing organisation. Such kind of proposals are also known as business proposals. Sales proposals need to be creative in order to make a mark on their target audience. Research proposals are of an academic nature. Business Proposals can be further classified into two types, viz. Solicited and Continue reading
Case Study of Johnson & Johnson: Creating the Right Fit between Corporate Communication and Organizational Culture
Early in Bill Nielsen’s tenure as the director of corporate communication for Johnson & Johnson, Ralph S. Larsen, the CEO to whom he reported, told him, “I believe in sunlight about everything.” Larsen wanted to know the truth about company activities, whether good or bad, in an open way and without embellishment, and offered his assistance to Nielsen. From the start, then, Nielsen knew that the CEO would support him as long as he, Nielsen, was honest and direct. New to the company in the late 1980s, Nielsen soon discovered that none of the benchmarking studies about corporate communication could provide a model for Johnson & Johnson’s corporate communication function, because its culture is unique. As he explained to us: “Johnson & Johnson is a consensus management organization, a culture of shared understanding about how to run the business, not a culture of elaborate rules.” Building consensus–rather than imposing one’s Continue reading
Causes and Prevention of Miscommunication in Business
Communication occurs at various stages (even for one particular action), in numerous ways, and for most beings, as well as certain machines. Some, if not all fields of study, commit a part of attention to communication. So when speaking about communication, it is very crucial to be sure about what features of communication one is speaking about. Definitions of communication extend widely, some recognizing that animals can communicate with each other as well as individuals, and some are narrower, only including individuals within the limits of human symbolic interaction. Miscommunication is one particular case of a lack of alignment of individual’s mental state, specifically one in which they diverge on the occurrence or results of communication. Communication is action, and thus miscommunication can be viewed as demands of action failure (when the spokesperson fails to generate the aimed result), misperception (when the audiences cannot distinguish what the spokesman intended to Continue reading