Buying Situations in the Industrial Marketing

There are three common types of buying situations in industrial market, which are  discussed as  follows: 1. New Purchase The industrial buyers buy the item for the first time in this situation. The need  for a new purchase may be due to internal or external factors. For example,  when a firm decides to diversify into new purchase situations the buyers have  limited knowledge and lack of previous experience. Therefore, they have to  obtain a variety of information about the product, the suppliers, the prices and so  on. The risks are more, decisions may take longer time, and more people are  involved in decision making in the new purchase decisions. 2. Change in Supplier This situation occurs when the organisation is not satisfied with the performance  of the existing suppliers, or the need arises for cost reduction or quality  improvement. The change in supplier may also be necessary if technical people Continue reading

An Introduction to E-Services

E-services are important in B2C e-commerce for managing customer relations and enhancing sales. Rapidly advancement of technology such as wireless, broadband, smart cards, data warehousing, data mining and agent technologies, are contribute toward the effective accessibility and servicing of the correctly targeted customers for business while providing more choices, options and ultimately power to customers in their transactions with business. Further e-service provides a new business paradigm for the organizations operating in the electronic environment. There are three primary reasons for firms to develop e-services. Firstly, margin, consumer acquisition and service costs are generally much lower in an online medium versus that in an offline medium. Secondly, e-service inexpensively and effectively delivers high-quality, timely and in-depth product information desired by consumers. E-services also provide consumers with benefits such as better price quality comparisons and customized search processes based on criteria of importance. Finally, the use of e-services enables firms to Continue reading

Types of Credit Cards

There are many types of credit cards which are used by different types of customers and account holders. Mostly business personnel use credit cards which are convenient in their use and which suit businessmen. Similarly students would use student credit cards and a layman will use general purpose cards. There are some most used types of credit cards. For example Interest Credit Cards are mostly used by businessmen and company CEOs because there is a charge of interest if credit card payment has not been annulled in time. Another important and commonly used type of credit cards is those in which 0 APR (Annual Percentage Rate) is charged as its introductory price similarly cash cards are also used which are just like cash but in the form of plastic card. It is because the cash card holder has paid the cash price of that card and he can use it Continue reading

Dornbusch Exchange Rate Overshooting Model

The Dornbusch overshooting model, developed by Rudiger Dornbusch in 1976, is a theoretical framework used to explain the dynamics of exchange rates. It suggests that when there is a change in monetary policy or other economic factors, exchange rates overshoot their long-run capital flows before settling back to their equilibrium levels. The model helps explain the short-term volatility of exchange rates, which can have significant implications for international trade, investment, and capital flows. Assumptions of the Model: The Dornbusch overshooting model is based on several key assumptions. First, it assumes that prices and wages are sticky in the short run, meaning that they do not adjust immediately to changes in economic conditions. This is because many contracts, such as labor contracts and long-term supply contracts, are negotiated in advance and do not reflect current market conditions. As a result, changes in the money supply or other economic factors can lead Continue reading

The Concept of Receivables

Accounts receivables (also properly termed as receivables) constitute a significant portion of the total currents assets of the business next after inventories. They are a direct consequences of “trade credit” which has become an essential marketing tool in modern business. When a firm sells goods for cash, payments are received immediately and, therefore, no receivables are credited. However, when a firm sells goods or services on credit, the payments are postponed to future dates and receivables are created. Usually, the credit sales are made on open account, which means that, no, formal acknowledgements of debt obligations are taken from the buyers.   The only documents evidencing the same are a purchase order, shipping invoice or even a billing statement. The policy of open account sales facilities business transactions and reduces to a great extent the paper work required in connection with credit sales. Meaning of Receivables Receivables are assets accounts Continue reading

Management/Resolution of NPA’s: Legal and Regulatory Regime

A. Debt Recovery Tribunals DRTs were set up under the Recovery of Debts due to Banks and Financial Institutions Act, 1993. Under the Act, two types of Tribunals were set up i.e. Debt Recovery Tribunal (DRT) and Debt Recovery Appellate Tribunal (DRAT). The DRTs are vested with competence to entertain cases referred to them, by the banks and FIs for recovery of debts due to the same. The order passed by a DRT is appealable to the Appellate Tribunal but no appeal shall be entertained by the DRAT unless the applicant deposits 75% of the amount due from him as determined by it. However, the Affiliate Tribunal may, for reasons to be received in writing, waive or reduce the amount of such deposit. Advances of Rs. 1 million and above can be settled through DRT process. An important power conferred on the Tribunal is that of making an interim order Continue reading