Levels of Strategy
It is believed that strategic decision making is the responsibility of top management. However, it is considered useful to distinguish between the levels of operation of the strategy. Strategy operates at different levels of organization viz-Ã -viz: Corporate level Business level Functional level There are basically two categories of companies; one, which have different businesses organized as different directions or product groups known as profit centers or strategic business units (SBUs) and other, which consists of companies which are single product companies. Eg. Reliance Industries and Ashok Leyland Limited. The SBU concept was introduced by General Electric Company (GE) of USA to manage product business. The fundamental concept in the SBU is the identification of discrete independent product/market segments served by the organization. Because of the different environments served by each product, a SBU is created for each independent product/segment. Each and every SBU is different from another SBU due to Continue reading