Benefits of Work-Life Balance

Work-Life Balance doesn’t necessarily mean fewer hours at work. It is about people feeling satisfied by having an extent of control over how, when and where they work, how they can manage their time and stuffs they want and need to do. This balance is achieved when an individual’s right to a fulfilled life inside and outside paid work is accepted and respected as a norm, to the mutual benefit of the individual, business and society. The key aspect of work-life balance only from an employer’s viewpoint is numerous. They are of importance because providing an employee with a balanced work-life existence is for the employer and employee. For an example, if the employee is satisfied and happy, the whole exercise must make business sense to the enterprise. In 21st century, life is increasingly difficult with people managing multiple roles. Therefore, they will only stay with a job that offers Continue reading

Need for Creative Advertising

Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers. With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from. Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression. The expert believes that the Continue reading

What is Debit Card?

A debit card is a plastic card that provides an alternative payment method to cash when making purchases. Functionally, it can be called an electronic check, as the funds are withdrawn directly from either the bank account or  from  the  remaining  balance  on  the  card.  In  some  cases,  the debit cards  are designed exclusively for use on the Internet, and  so there is no physical  card. In many countries the use of debit cards has become so widespread that their  volume of use has overtaken or entirely replaced the check and, in some instances cash transactions. Like credit cards, debit cards are used widely for telephone and Internet purchases and unlike the credit cards, the funds are transferred immediately from the  bearer’s bank account instead of having the bearer pay back the money at a later date. Debit  cards  may  also  allow  for  instant  withdrawal  of  cash,  acting  as the Continue reading

Meaning of Hypothesis and Procedure for its Testing

Meaning of Hypothesis A hypothesis is an assumption about relations between variables. It is a tentative explanation of the research problem or a guess about the research outcome. Before starting the research, the researcher has a rather general, diffused, even confused notion of the problem. It may take long time for the researcher to say what questions he had been seeking answers to. Hence, an adequate statement about the research problem is very important. What is a good problem statement? It is an interrogative statement that asks: what relationship exists between two or more variables? It then further asks questions like: Is A related to B or not? How are A and B related to C? Is a related to B under conditions X and Y? Proposing a statement pertaining to relationship between A and B is called a hypothesis. The hypothesis is outlined as following: “Hypotheses square measure single Continue reading

Global Matrix Structure of MNE’s

A matrix organization structure involves horizontal, vertical and diagonal flows of responsibilities. Mathematically arrangement of anything by rows and columns is called matrix structure. In a matrix organization the products or projects may be the column element, while the horizontal or row elements might be the functional lines of production, marketing, etc. Third dimensionally, the geographic responsibilities might run. Matrix structure is a combination of two or more different structures. Thus in a global matrix organization structure a foreign subsidiary reports to more than one group, namely product/project, functional or geographic. Following figure gives the Matrix structure of an Multinational Enterprise. Large multinational corporations that use a matrix structure most commonly combine product groups with geographic units. Product managers have global responsibility for the development, manufacturing, and distribution of their own product or service line, while managers of geographic regions have responsibility for the success of the business in their Continue reading

Significance of Balance of Payments (BoP) Data

Balance of payment records all economic transactions between a county and the rest of the countries around the world annually. The balance of payment is made up of two distinguished components respectively the current account, capital and financial accounts. Transactions such as exports and imports of goods and services, income and transfers are recorded in the current account. On the other hand transactions relating to portfolio and foreign direct investments are recorded on the capital and financial accounts. Balance of payment is an important indicator of the health of any country’s business as it reflects its international trade and investment performance. Hence, in the Balance of Payment, sources of funds are recorded as positive and uses of funds are recorded as negative. All things being equal Balance of Payment sums to zero with no overall surplus or deficit but if a country is importing more than its exports, then its Continue reading